ORLANDO, FL--(Marketwire - Dec 7, 2011) - Uproar PR, a full-service public relations and social media firm, was named the agency of record for Twice As Warm. Uproar will lead a strategic PR campaign for Twice As Warm as the company works to provide new clothing for those in need with their "Wear One, Give One" model. The two companies will work hand-in-hand to provide new, warm winter donations across the country.
Twice As Warm recently debuted its 2011 Winter Collection featuring scarves, hats, gloves and shirts for sale. Each purchase is matched with a donation of the same clothing to a person in need. In 2010, Twice As Warm was able to successfully give away 210 winter clothing items to people in need. With the assistance of Uproar, Twice As Warm aims to increase that number this year.
"Uproar PR has been extremely helpful in spreading the word about our mission," said Brian Lieberman, founder of Twice As Warm. "Their efforts thus far have already had a major impact on the number of people that we'll be able to help this winter. After getting to know the team at Uproar, I knew that these were genuinely good people with big hearts. They immediately understood what I am trying to accomplish, and are now playing a major role in helping me get there. I am so thankful for the great people at Uproar for their help and support."
"When we came across Twice As Warm, we were naturally drawn to the company and how it is making a significant difference throughout the country," said Catriona Harris, managing partner for Uproar PR. "When you think about the number of underprivileged children who attend school without the appropriate winter clothing, it breaks your heart. We are honored to team up with Twice As Warm and truly make a difference in those lives."
About Twice As Warm:
Twice As Warm started as a project by Brian Lieberman on a ping-pong table in his parents' basement. Each purchase is matched with a donation of the same clothing to a person in need. This model has created a sustainable way of providing new clothing to struggling children and families.
About Uproar PR:
Focused on consumer-facing clients, Uproar PR was founded to apply a cutting-edge technology perspective for companies who are looking to compete in this always-on, socially driven economy.