SOURCE: Urban Airship

Urban Airship

December 19, 2012 08:00 ET

Urban Airship Expands by Opening London Office

Digital Marketing Veteran Nigel Arthur Appointed UK Managing Director

PORTLAND, OR and LONDON--(Marketwire - Dec 19, 2012) - Urban Airship, the global leader in mobile push messaging to build relationships with connected consumers, today announced the opening of its London office and the appointment of Nigel Arthur, as managing director of Urban Airship UK. Nestled in the creative and tech magnet building The Hospital Club in the Covent Garden area of London, Urban Airship UK will begin to rapidly build its team and expand the company's international customer base, which already accounts for 20 percent of Urban Airship's revenue.

"Urban Airship is a true friend of Future PLC, enabling us to strengthen relationships with mobile consumers across our 80 publications and reach our engagement and monetization goals well ahead of schedule," said Mark Wood, CEO, Future PLC. "With a local presence we anticipate even closer interaction with Urban Airship as we both work to drive mobile innovation forward."

Nigel Arthur is a 20-year digital marketing software sales and services expert, who previously was the managing director of UK operations at ExactTarget -- a key Urban Airship partner. He has served in European sales leadership roles for Premiere Global Services, Responsys and WebTrends, spending the last eight years driving customers' online marketing success through the effective use of software and services.

Urban Airship co-founder and director of partner strategy Michael Richardson, has relocated to London, joining digital and mobile expert and industry commentator Christian Howes, who along with Nigel form the initial team that will work to establish and grow Urban Airship's UK presence.

"I was the first ExactTarget employee outside of North America and rapidly grew its London office to 58 employees with 300 percent revenue growth in just over a year," said Nigel Arthur, managing director Urban Airship UK. "Considering mobile's growth and Urban Airship's leadership position, I anticipate a brilliant year ahead."

About Urban Airship
Urban Airship enables brands to strengthen relationships with their always-connected customers using the most globally deployed mobile push messaging service to spark exceptional experiences, drive app engagement and increase customer loyalty and lifetime value. Billions of push messages are delivered each month with unparalleled speed and scale across all major mobile platforms for leading brands such as CBS Interactive, ESPN, Groupon, shopkick, Walgreens, Warner Bros. and Waze. Complete mobile engagement suites offer easy and effective end-to-end management of the push messaging process from customer and location targeting, to automation and delivery, including message composition, rich landing page and Passbook pass creation, as well as analytics to optimize effectiveness. Its investors include Founder's Co-op, Foundry Group, Intel Capital, salesforce.com, True Ventures and Verizon. For more information, visit www.urbanairship.com and follow us on Twitter @urbanairship.

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