Urban Communications Inc.

Urban Communications Inc.

September 27, 2007 15:41 ET

Urban Communications Inc. Launches mediaManager Webcasts in Conjunction With KIJHL

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Sept. 27, 2007) - Urban Communications Inc. (TSX VENTURE:UBN) announces that on September 14, 2007, the Kootenay International Junior Hockey League ("KIJHL") launched its new online Internet broadcast network through Urban's new mediaManager technology.

The KIJHL premiered five home opening games as video webcasts and two in audio only format. This marked an historical day for amateur sports at the Junior level. Simultaneous live-online video broadcasts have previously been attempted by Major Junior hockey, which had invested over $300,000 to roll out a pay per view option for its fans. The KIJHL model was created for under $25,000 and through ad support allowed its fans to view for free.

Harold Hazelaar, Marketing Director for the KIJHL stated, "I am elated with our inaugural broadcasts! Urban's mediaManager technology more than met our expectations. We are very excited for our fans and we have taken a significant step as a league."

At the heart of the online broadcast system is Urban's mediaManager technology. The software enables a content creator, in this case the KIJHL, to capture live audio or video and publish it seamlessly to the Internet on any web site or portal. Once the live event has concluded, mediaManager allows the customer to post an archive for on demand viewing, create highlights from the archive and post these into a digital programming guide that can be clicked on or searched for specific content.

The significant breakthrough that mediaManager has achieved is that non-technical personnel who would otherwise have challenges working with media, publishing and web sites, can simply point, click and publish material through mediaManager.

The mediaManager software was written to scale on the public Internet and is intended to be licensed for use by sports leagues, business organizations, the media and entertainment industry and educational institutions. Revenue will be generated through recurring monthly revenues from licensing agreements, share of advertising revenues and will be advantageous to Urban in developing its own media channels. Urban is currently in licensing negotiations with a number of potential customers and is preparing a detailed business plan to roll out mediaManager to its target markets. Already a major media company in the U.S. has expressed interest in mediaManager being utilized as an online enhancement for its popular web sites.

Urban's own media channels will be furnished with content from licensing arrangements and shared revenue agreements with those who use mediaManager. With an effective work force of millions the model known as "peer production" leverages all those who have content and wish to make it available online. Urban can pick and choose from the most popular channels based on the online audience itself. "We don't need to speculate on what might be popular," said Urban media executive Dave McIlroy. "For every niche there is an audience. Many people have tired of cable TV and are turning to the Internet for their content genres and a narrowcast audience can be very attractive to a sponsor that is seeking that specific market."

Online channels are becoming part of the viewing lexicon. Al Gore's Current TV, which just received an Emmy Award for "interactive television services", is a prime example of a burgeoning market for online media produced by the amateur and professional alike. Urban's mediaManager puts the tool kit into the hands of those who want to create a YouTube-like live experience.

Other sports leagues, production companies and concert promoters are now looking to Urban as a full service, delivery network. Traditional video webcasts will continue to be served through the public Internet, however, Urban's digital network, which provides a 10 Mbps "Fibre To The Home" (FTTH) connection, will be able to deliver broadcasts in high resolution and HD quality. The blend of niche content, pay-per-view films and events and traditional TV programming in conjunction with mediaManager publishing features will make for very interesting viewing options.

About Urban Communications Inc.

Urban Communications Inc., through its operating subsidiaries, is a full service telecommunications company providing a range of next generation IP application services to residential and commercial clients in British Columbia. The company's services include developing and operating leased fibre optic networks, engineering design and construction of advanced telecommunications systems to facilitate delivery of video, telephone and broadband Internet services, outside plant and maintenance of the networks plus product sales. Urban Communications is a telecommunications integration company providing end-to-end, turnkey services to meet the demands of its diverse, national telecommunications customers who require the full scope of fibre, cable and wireless technical services. Urban can deliver cost effective media rich solutions via state-of-the-art carrier grade infrastructure designed to reach both residential and business consumers.

Except for historical information contained herein, the statements in this news release contain or may contain forward-looking statements, such as statements regarding Urban Communications Inc.'s future growth and profitability, growth strategy and anticipated trends in the industries in which Urban Communications Inc. operates. These forward-looking statements are based on Urban Communications Inc.'s current expectations and are subject to a number of risks, uncertainties and assumptions. Should one or more of these risks or uncertainties materialize, or should the underlying assumptions prove incorrect, actual results may differ significantly from results expressed or implied in any forward-looking statements made by Urban Communications Inc. in this news release. These risks and uncertainties include, among other things, raising significant investment capital, locating and retaining senior technical and financial expertise, customer loyalty, demand for services, market competition and other risks detailed in documents filed with the TSX Venture Exchange or British Columbia Securities Commission. Urban Communications Inc. does not undertake any obligation to revise these forward-looking statements to reflect future events or circumstances.

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The TSX Venture Exchange has neither approved nor disapproved of the information contained herein.

Contact Information

  • Urban Communications Inc.
    Leslie E. Maerov
    President and CEO
    (604) 439-8545
    Email: lemaerov@ubn.ca
    Urban Communications Inc.
    Nancy Massicotte
    Investor Relations
    (604) 507-3377
    Email: nancy@ubn.ca
    Website: www.ubn.ca