September 08, 2008 09:00 ET

VFA Strengthens Marketing Team With Industry Veterans

Ellen Cliggott and Keith M. O'Leary Focus on Product Vision and Brand Awareness

BOSTON, MA--(Marketwire - September 8, 2008) - VFA, Inc., the leading provider of solutions for facilities capital planning and asset management, today announced the addition of marketing industry veterans Ellen Cliggott and Keith M. O'Leary to strengthen VFA's marketing efforts and support continuing growth.

As director of marketing communications, Cliggott will develop and execute marketing programs to build brand awareness and promote demand for VFA solutions. As director, VFA.spendManager®, O'Leary is responsible for the product marketing and management for VFA's capital spend management software.

"We are pleased to leverage the talent and expertise Ellen and Keith bring to VFA as we continue to expand our market reach and extend our products and services to most effectively address market needs," said Ameeta Soni, vice president of marketing and business development for VFA.

Cliggott has 10 years of marketing communications experience, most recently at Comverse, where she was the director of marketing communications for the Americas region. She also held marketing communications manager positions at NMS Communications and Cross Country Automotive Services. Cliggott earned a Bachelor's degree with honors from Mount Holyoke College and a Master's degree with high distinction in Marketing from Bentley College.

O'Leary has 17 years of technical product marketing and management experience with enterprise software systems. Before joining VFA, O'Leary held senior management roles at LabVantage, Phase Forward and Keyware. He worked for 10 years in senior marketing roles at Lotus Development and IBM. O'Leary earned a Bachelor's degree from the University of Massachusetts.

About VFA

Headquartered in Boston, VFA, Inc. is the leading provider of end-to-end solutions for facilities capital planning and asset management. VFA solutions uniquely combine facility assessment services, Web-based software and business consulting services to enable customers to manage every stage of the capital asset lifecycle -- from requirements gathering and long-term planning to capital budget creation and spend management. Over 400 organizations in corporate, education, government and healthcare markets have relied on VFA solutions to strategically manage their capital assets. VFA's flagship software product, VFA.facility®, is currently used to manage more than 2 billion square feet of real estate. For more information, please call 800-693-3132 or visit

Contact Information