October 30, 2006 11:45 ET -- Revolutionising the Brand Experience

LONDON -- (MARKET WIRE) -- October 30, 2006 -- Today saw the launch of -- an innovative new web-based application that will revolutionise the way sponsors and rights holders deliver the brand experience to their guests. Created by a team with years of experience and expertise within the event management industry, VIPexperience™ enables brands to manage VIPs en masse simply and cost-effectively, yet in a way that ensures each individual guest feels special and unique.

Whether used to manage VIPs attending the world's big sporting and music events, conference delegates, or competition winners, VIPexperience™ saves clients' time & money. It streamlines all aspects of the project -- from logistics & ticketing management to bespoke itineraries and on-site updates -- whilst effectively communicating the all-important brand message from one central platform operating in real time.

With a large number of high-profile sponsorship and hospitality opportunities on the horizon over the course of the coming years (including next year's Rugby World Cup & Cricket World Cup, UEFA Euro 2008 and the 2008 Summer Olympic Games), as well as the increased importance of "experiential" in the marketing mix, VIPexperience™ is an invaluable tool for corporate sponsors and rights holders.

Harnessing .NET technology to meet the specific needs of brands involved with experience-based initiatives, VIPexperience™ has the capability not only to run a wide range of reports, but even allows SMS messages to be sent to VIPs direct from the website... perhaps reminding guests of the meeting time for the following morning, or wishing them a safe flight home. User-friendly and wizard-based, the application enables client administrators to easily add new projects and users without the need to consult technical staff every time a new event is set up.

VIPexperience™ is a white-label application -- meaning that it is entirely branded for the sponsor, rights holder and /or media owner. The system's innovative user recognition shows only what users need to see, according to their relationship to the project. For example, the designated 'Client Administrator' is able to manage all aspects of the project, whilst assigned 'Guest' users can visit the site to download their personal itineraries, view images and details of their hotel and check for latest information relevant to their trip. At the same time, an approved member of the 'Operations Team' can log on to generate real-time reports.

Protected by Fortinet, with password encryption, the system is highly secure.

Amy Kemp, founder of, says: " helps clients put their sponsorship assets to work, providing a truly interactive brand experience from beginning to end. Even better, VIPexperience helps the client save time and money!"

Notes to Editors:

VIPexperience™ is the result of a two-year development process, marrying hard, business needs with new technology and the very highest levels of security.

See for more information.

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Technical Overview:


--  Robust, Scalable
--  .NET, C#, SQL Server, Windows
--  Fortigate 60 Firewall
--  User ID and Password Verification
--  Domain Level Certificate Authentication (SSL Certification)
--  Functionality Restriction By User Access Profiles
--  Dedicated, fully managed servers in 2 locations
--  State-of-the-art, High-Speed Dual Xeon Processors
--  Secured Offsite Location
--  Redundancy and Failover
--  Automated Backup and Recovery
Technical Support and Ongoing Maintenance
--  Established Software and Systems Engineering Team
--  Available 24/7 Technical Support
--  Remote Uptime Monitoring
--  6 Hour Defect Resolution
About Kempster, the creators of
--  Kempster began in January 2004, delivering customised, multi-platform
    solutions for brands, media owners & rights holders. Kempster is privately
--  Kempster's founder, Amy Kemp, has led "experiential" initiatives for
    20 years for a wide range of leading brands including T-Mobile, Heineken,
    BSkyB, Samsonite, adidas and McDonalds for events such as FIFA World Cup,
    UEFA European Championships, FIA World Rally Championships, UEFA Champions
    League, Mean Fiddler Music Group, and more.
--  The Kempster team are proven to provide safe, creative hands to bring
    media & entertainment properties to life, and have created VIPex to put new
    technology to work in order to solve 'traditional' industry challenges.

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