SOURCE: Virtual Medical Centre (Cliff Rock Resources Corp.)

August 25, 2010 12:45 ET

VMC to Acquire Controlling Interest in the Website Platform Powering Australia's 3rd Largest Online Pharmacy

MARINA DEL REY, CA--(Marketwire - August 25, 2010) - Virtual Medical Centre, Inc. ("VMC or "the Company") (OTCBB: VMCT) is pleased to announce that its wholly owned subsidiary, Virtual Medical Centre Ltd: www.virtualmedicalcentre.com, based in Australia, has signed a binding Letter Of Intent (LOI) to acquire a controlling interest in the business that will operate the Pharmacy Online (or "POL") websites, one of the largest online pharmacy Over The Counter (OTC) retailers in Australia. 

Acquisition terms of the LOI include the online properties Chemist Direct: www.chemistdirect.com.au and Pharmacy Online: www.pharmacyonline.com.au. Separately, Pharmacy Online and Chemist Direct represent the 3rd and 4th largest online OTC pharmacies in the Australian market.

"Earning more than AUD $7,000,000 in 2009 and site traffic exceeding 170,000 plus unique monthly visitors who buy product and services, we believe POL is an ideal strategic fit to leverage the reach of virtualmedicalcentre.com, one of Australia's leading healthcare websites. This acquisition enables us to take prescription fulfillment and OTC health and wellness products and services directly to our 700,000 monthly visitors," said Mr. Wayne Hughes, Chairman and CEO of VMC.

"We're excited about our future with VMC," said Mr. Marc De Leeuw, CEO of Pharmacy online. "The Online ad spend in Australia now exceeds 2 billion dollars and we have the 3rd and 4th largest online sellers of OTC product and services. Once this acquisition is completed, we will have one of Australia's leading healthcare websites as a significant partner to help drive growth. These are exciting times for us."

Final terms of the LOI acquisition transaction will be negotiated and contained in a definitive agreement agreed to by both parties. Both companies expect the transaction to close in the fourth quarter 2010, but there can be no assurance an agreement will be reached or that the transaction will be consummated in the expected time frame.

About:

Virtual Medical Centre Ltd
Virtual Medical Centre Inc

VMC Ltd is a wholly owned subsidiary of VMC Inc., a Nevada Holding Company trading on the Over the Counter Bulletin Board market OTCBB: symbol VMCT. Virtual Medical Centre Ltd (VMC Ltd) is one of Australasia's leading healthcare websites providing accurate, timely, accredited and free medical information. Its subscriber base includes more than 25% of Australia's medical professionals and its content is archived by the Australian government as a resource for healthcare planning. VMC's Editorial Advisory Board (EAB) consists of over 1000 non paid medical professionals from around the globe that edit, review and provide the latest content and developments in health, medical and patient care. The company has the only certified online continuing medical education platform in Australia, and provides a secure community for doctors to share and exchange professional developments and opinions. The company's customer base includes many leading pharmaceutical companies as well as Australia's leading Telecom and Internet Service Provider (ISP) Telstra BigPond. The www.virtualmedicalcentre.com site contains more than 30,000 pages of content and experiences more than 3 million page views a month.

Pharmacy Online
Launched as an online pharmacy in 1998, Pharmacy Online draws from 40 years' experience in the prescription drugs and medicine business. Today, the business has over 200,000 customers in more than 40 countries, and is one of Australia's most popular online pharmacy services. Its pharmacy services are rapidly growing in popularity around the world. Pharmacy Online delivers top value and convenience for pharmacy products, skin care, vitamins and supplements, pet care products and more. Pharmacy Onlines' pharmacists are available to answer customers' questions about prescription and over-the-counter medicines. The PharmacyOnline.com.au website also offers a wealth of information on health care and medicine.

Safe Harbor: This press release contains forward-looking statements, particularly as related to, among other things, the business plans of the Company, statements relating to goals, plans and projections regarding the Company's financial position and business strategy. The words or phrases "would be," "will allow," "intends to," "may result," "are expected to," "will continue," "anticipates," "expects," "estimate," "project," "indicate," "could," "potentially," "should," "believe," "think", "considers" or similar expressions are intended to identify "forward-looking statements." These forward-looking statements fall within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934 and are subject to the safe harbor created by these sections. Actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. Such forward-looking statements are based on current expectations, involve known and unknown risks, a reliance on third parties for information, transactions or orders that may be cancelled, and other factors that may cause our actual results, performance or achievements, or developments in our industry, to differ materially from the anticipated results, performance or achievements expressed or implied by such forward-looking statements. Factors that could cause actual results to differ materially from anticipated results include risks and uncertainties related to the fluctuation of global economic conditions, the performance of management and our employees, our ability to obtain financing, competition, general economic conditions and other factors that are detailed in our periodic reports and on documents we file from time to time with the Securities and Exchange Commission. Statements made herein are as of the date of this press release and should not be relied upon as of any subsequent date. The Company cautions readers not to place undue reliance on such statements. The Company does not undertake, and the Company specifically disclaims any obligation, to update any forward-looking statements to reflect occurrences, developments, unanticipated events or circumstances after the date of such statement. Actual results may differ materially from the Company's expectations and estimates.

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