VMIX, The Leading Online Video Platform Provider

April 01, 2010 12:12 ET

VMIX Looks to the Future With Full Platform Support for HTML6

Plans Video Capabilities That Maximize the Hands-On Consumer Video Experience

SAN DIEGO, CA--(Marketwire - April 1, 2010) -  VMIX (, a leading online video platform provider, today announced plans to be the world's first video platform to take advantage of World Wide Web Consortium (W3C) HTML Version 6 video standards.

Support for HTML6 builds on the company's long-standing adherence to HTML5 video standards, which enable the VMIX platform to deliver video to mobile devices like Google's Android, the Apple iPhone and soon-to-be released iPad.

"While HTML5 video dealt more broadly with opening up standards for video and providing an alternative to Flash, HTML6 will focus specifically on making those interactive, sense-driven aspects of video that we have only imagined a firm reality," said Greg Kostello, Founder and CTO at VMIX.

In addition to addressing minor data-logging and SEO challenges found in HTML5, Kostello identified a handful of consumer features that he expects clients and their audiences will welcome with HTML6:

  • Enriched 3D video for Smartphones and other handheld devices.
  • Retina-ID™ tracking, which allows video players to detect a viewer's focal point on the screen surface. This capability can be used to display contextual advertising on-the-fly in focal areas, or dim regions of the screen that are outside a viewer's focal scope, saving electricity and reducing emissions.
  • Touch-sensitive video, which gives viewers the ability to nudge, drag or interrupt characters mid-scene with a touch of a finger.

Mr. Kostello noted that customer interest in HTML5 has been minimal until recently. "With the imminent release of the iPad, we're seeing sudden interest in HTML5 from our clients who need to ensure a premium video experience for their audiences, regardless of what device they're carrying. Fortunately, HTML5 support is part of our standard solution."

He acknowledged that being among the first to adopt new standards has its challenges, and encouraged users interested in exploring HTML6 to review the date of this announcement. "Due to limited browser and device support for standards in HTML6, we recommend companies look at video solutions like our own that offer complete HTML5 support out of the box." 

For an opportunity to test-drive VMIX's ability to deliver video to a wide range of devices with Flash or HTML5 support, visit

About VMIX

VMIX Media Inc., ( is a leading provider of online video and media management solutions. The company is the trusted partner of news, entertainment and enterprise companies including Penguin Books, Tribune Company, The McClatchy Company, Toyota-Scion, ABC's Dancing with the Stars, and Post Newsweek Television Stations.

Contact Information

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