SOURCE: VSUS Technologies, Incorporated

October 16, 2006 08:54 ET

VSUS Technologies, Inc. Signs Affiliate Partnership on the Way to Revenue Generation

DELRAY BEACH, FL -- (MARKET WIRE) -- October 16, 2006 -- VSUS Technologies, Inc. (PINKSHEETS: VSUS) announced today that the company has signed an affiliate partnership with Network Hydramedia who handles advertising placements for companies that offer free or deep-discounted products that are the targets of our new Blogging and affiliate internet advertising websites.

"We are very excited to have entered into an affiliate partnership agreement with Network Hydramedia in the US. We are currently exploring additional opportunities with other well-known companies to enhance our users experience," stated Mr. Goldberg.

Advertisers are shunning old-line media in favor of the Web. They are discovering the unique power of blogs. Blogs offer a personal touch in the media space; small sites have become our guides to a content-saturated world. As such, their recommendations are highly valued by readers -- which naturally have made advertisers take notice. In recent months, big-name companies like Banana Republic and Coca-Cola have for the first time run campaigns on blogs, in the belief that blog communities often consist of concentrated numbers of the passionate and influential people all marketers want to reach. Intel bought its first blog ad in March; now all its ads run on blogs as well as traditional outlets. We believe that the market for Internet Blogs and Click-through is in its infancy. With overall Web advertising expected to grow by 60% to over $23 billion in 2010 (CNN Money.com, Sept. 8, 2006), it's certain that capital will be invested into the Blog market. Recently, Fortune 500 companies such as Intel and Coca-Cola ran advertisements on blogs. "The audience for blogs is the cream of the crop," says Thom Campbell, head of media strategy for Intel.

Google was the first to monetize blogging in 2002 when it created a system that allowed anyone with a web-site to run advertisements. The technology, called AdSense, matched advertisements with a site's content. The site's owner was paid each time a visitor clicked on a linked advertisement. AdSense alone is expected to generate sales of $4 billion this year.

According to the online encyclopedia, wikipedia.org, affiliate marketing is the most cost-effective way to generate online sales. Market statistics indicate that world-wide total sales generated through the use of "affiliate networks" was over 5 Billion dollars in 2005 and is expected to grow between 40-75% this year. While the current most active sectors for affiliate marketing is in the adult, gambling, and retail industries, more focus and growth is expected in the mobile phone, finance, and travel sectors.

Affiliate Marketing is a popular method of promoting web business in which an affiliate is rewarded for every visitor, subscriber and/or customer provided through his efforts. It is a modern variation of the practice of paying finder's-fees for the introduction of new clients to a business. Compensation may be made based on a certain value for each visit (pay per click), registrant (Pay per lead), or a commission for each customer or sale (Pay per sale), or any combination.

About VSUS Technologies, Inc.

VSUS Technologies, Inc. is currently developing various websites for internet advertising and Blogs for both businesses and consumers. VSUS Technologies plans on exploring business arrangements such as acquisitions, joint venture partners, and joint development partners.

This press release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are identified by the use of such terminology as "believes," "expects," "may," "will," "should," "anticipates," "plans," "estimates," and "intends," or derivations or negatives thereof, or comparable terminology. Accordingly, such statements involve risks (known and unknown) and uncertainties. The forward-looking statements are based on assumptions that the company believes are reasonable based on the best information currently available. However, there are a number of risks associated with these assumptions. These risks and uncertainties relate to future revenues, product development, market acceptance, responses from competitors, capital expenditures (including the amount and nature thereof), business strategy and measures to implement strategy, competitive strengths, goals, expansion and growth of the company's business and operations, plans, references to future success and other such matters, and other risk factors and uncertainties detailed in this press release, described from time to time in the company's other Securities and Exchange Commission filings, or discussed in the company's press releases. All forward-looking statements made in this press release are qualified by these cautionary statements and there can be no assurance that the actual results anticipated by the company will be realized or, even if substantially realized, that they will have the expected consequences to or effects on the Company or its business or operations. Outcomes related to such statements are subject to numerous risk factors and uncertainties including those listed in the company's Annual Report filed on Form 10-KSB.

Contact Information

  • Contact:
    VSUS Technologies, Incorporated
    Steven Goldberg
    info@vsus.com