-- http://www.keystoneresort.com/explore-keystone/virtual-tours.aspx -- http://www.beavercreek.com/the-mountain/virtualtours.aspx -- http://www.vail.com/mountain/explore-mountain/virtual-tours.aspx -- http://www.breckenridge.com/mountain/virtual-tours.aspx -- http://www.skiheavenly.com/video-and-interactive/virtualtours.aspx"Immersive Media's 360-degree videos allow us to provide our website visitors with the true experience of each mountain resort, before they actually arrive. They can walk through our village base areas or head down a ski run. With the 360-degree video, they can look all around, and see the full landscape. It's an amazing point of view from an online perspective," said Charles Townsend of Vail Resorts interactive marketing team. "We employ a lot of video on our sites, and feel as if the interactive videos allow us to go one step further in bringing the experience of the great outdoors to life." The Immersive Media videos can be accessed by clicking on the Virtual Tours button within the "Video" or "Explore Mountain" regions of each website. The videos are part of a new, integrated marketing campaign designed to provide up-to-the-minute and detailed insight into the resorts for visitors of all ages and interests. According to Townsend, this is part of Vail's strategy to shift away from traditional marketing efforts to a more strategic, interactive model of engagement with guests. Immersive Media's patented video capture and display technology puts the viewer in the middle of the action. Each viewer can control his or her point of view, looking sideways, up, down or all around in 360-degrees, while also pausing or zooming in and out of the action. The interactive features of the videos can be seen at www.immersivemedia.com. "For a destination resort operator like Vail, being able to share the experience with their visitors prior to them stepping on the snow is a powerful marketing tool," said Larry Logan, chief marketing officer for Immersive Media. "Spherical storytelling is an ideal addition to their resort marketing campaign, generating higher repeat viewing and reaching new visitors with a unique, on-the-mountain experience from their living room or office." About Immersive Media Company Immersive Media Company is the pioneer and leading provider of 360-degree, full-motion, interactive video experiences. Its one-of-a-kind geodesic camera and full production services -- including rental equipment, training, filming, post-production and distribution options -- create high-resolution, immersive video for a variety of uses. From mapping and exploration to monitoring and surveillance to branding and entertainment, Immersive Media customers and agents produce the deepest, most engaging video experiences possible. Immersive Media Company is a wholly owned subsidiary of Immersive Media Corp., a public company on the TSX Venture Exchange. For more information, please visit www.immersivemedia.com. About Vail Resorts Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the United States. The company's subsidiaries operate the mountain resort properties at the Vail, Beaver Creek, Breckenridge and Keystone mountain resorts in Colorado, the Heavenly Ski Resort in the Lake Tahoe area of California and Nevada and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company's subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties across the United States and the Caribbean. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange. The Vail Resorts company website is www.vailresorts.com and consumer website is www.snow.com.
Contact Information: CONTACT: David G. Anderson Investor Relations Tel: (866) 333-8817 Larry Logan Media Relations Tel: (503) 863-2940