SOURCE: CEO America, Inc.

January 30, 2006 08:00 ET

Val/Dator™ and CREDITZ® Sign Cross-Marketing and Development Agreement

Digital Currency and "Database Free" Identity and Authentication Solutions

CLEARWATER, FL -- (MARKET WIRE) -- January 30, 2006 -- CEO America, Inc. (OTC: CEOA), marketers of CREDITZ® Digital Currency, and Val/Dator™ (VAL) announce the signing of a definitive agreement forming a cross-marketing and developmental program to provide retailers the ability to transact business with a cost-efficient, secure and "privacy-friendly" set of solutions.

Unique offerings developed by CEOA and VAL will allow consumers expanded value services from merchants by combining CREDITZ® Digital Currency with the patented Val/Dator™ "database free" identity and authentication solutions. These combined merchant offerings will allow retailers of all sizes to provide offers to consumers that will allow them to use a CREDITZ® Account card to positively identify themselves. CREDITZ®, the world's first digital currency, incentivizes consumers with a "cash-like" spendable reward when presenting their card at participating merchants. This same card can be used for any identity application like check cashing.

CEOA and VAL are leading the industry with technology related to privacy and security. Val/Dator owns patents that provide portable "database free" biometric identification. This technology allows consumers to carry their biometric identification without their personal information being stored in multiple databases. This biometric identification can be embedded into the CREDITZ® Account card. CREDITZ® provides consumers with the industry's highest current level of security. They link consumers with merchants for market communication, loyalty and business intelligence by masking private personal information from merchants while providing relevant "cash-like" incentives, offers and statistical information. This eliminates merchants from continually increasing their expense and liability related to the evolving current and future security issues.

"This joint marketing and development agreement with VAL/Dator is yet another important featured integration to our system," stated David Vaters, Founder and Chairman of CEOA. "We are adding the ability for merchants to use CREDITZ® Digital Currency for superior business intelligence, security and payment functionality as well as positive personal identification services. This addition to the CREDITZ system can reduce potential fraud and risk, and give merchants an effective way to provide new fee-related value-added services."

Vaters further stated, "This alliance provides retailers another seamless value-added proposition to its customers." "Specifically," Vaters added, "each company will promote the other to its existing customers and business partners, while offering the innovative products and services to the payment and retail industries."

Bill Bardwell, CEO of Val/Dator™, agreed. "Our partnership is more than a cross-selling arrangement. It enhances the market acceptance and bottom-line goals for both companies, and provides opportunities for savings and transactional innovation for customers. This relationship will revolutionize 21st century retailing and protect the privacy of consumers."

About CEO America, Inc.

CEO America, Inc., NV (OTC: CEOA) is the master licensee for the United States of the CREDITZ™ Digital Currency System. The CREDITZ® Digital Currency system provides enhanced payment, business intelligence and marketing solutions to retailers, e-tailers, manufacturers, loyalty and gift card programs, and all the participants in the payment industry, including point-of-sale and payment terminal manufacturers, merchant services, independent sales organizations (ISOs), transaction processors, credit, debit and stored value card issuers.

About Val/Dator™

Val/Dator™ is a "database free" portable authentication solution that allows consumers to identify themselves at the point of payment using standard magnetic stripe cards. Cardholder's identify themselves by simply swiping their check cashing or existing payment card through a reader. After placing their finger on a sensor, the Val/Dator™ signals a positive identification and the transaction is processed as usual.

The patented solution allows merchants, banks and businesses to accurately authenticate customer payments to reduce transaction processing fees, all types of fraud and the time to complete a payment.

Val/Dator™ improves customer convenience by expanding the capabilities of today's use of magnetic stripe cards. Consumers can now use their cards for identification with confidence that their biometric and personal data cannot be compromised.

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