Valcent Products Inc.
OTC Bulletin Board : VCTPF

Valcent Products Inc.

February 01, 2007 14:00 ET

Valcent Products Inc.: Successful Results for the Nova Skin Care System Infomercial Market Test

EL PASO, TEXAS--(CCNMatthews - Feb. 1, 2007) - Valcent Products Inc., (OTCBB:VCTPF), announced that it has completed testing of the Nova Skin Care System infomercial. The 28.5 minute infomercial testing exceeded Valcent's expectations for media efficiency ratios, volume of website orders and continuity orders, which confirms its revenue potential.

The Nova Skin Care System infomercial was aired nationally December 27, 2006 - January 14th, 2007 on many national networks including Hallmark, Bravo, Women's Entertainment TV, and the Dish Network. Select local markets were also tested. Several offers featuring different price points and continuity orders were tested during this 3-week period to determine price points and best geographic markets.

"We couldn't be more pleased with the success the Nova Skin Care System is experiencing in its first venture into the market," Bob Wingo, CEO of Sanders\Wingo advertising said. "We knew this would be a successful product from day one and we're thrilled to share the news with consumers."

During the testing phase, the volume of orders received on the Nova Skin Care System website, www.novaskincare.com, exceeded expectations. In addition a high percentage of customers, (67%), who called the 800 numbers placed continuity orders, (replacements sent on a regular basis), for the lotions and creams included as part of the Nova Skin Care System. "This high percentage on continuity offers gives us more flexibility with respect to pricing," Jack Potts, Vice President, Sales & Marketing stated. "We are very pleased with the test results. After we saw the testimonial and clinical trial results last year we knew we had a great product and the initial test results confirm this."

Within the next few weeks "Phase One" of a national rollout will occur. Product samples will be sent to influential members of the news media.

The Nova Skin Care System is a patent-pending, unique skin care product, consisting of the Novatique Sonic Facializer, micro fiber pads, Purify cleanser, Reveal exfoliator, and Quench Moisturizer. The effectiveness of the system was proved in clinical trials conducted last year. Some benefits achieved in the clinical trials and testimonial groups included, increased elastin and collagen, decreased appearance of fine lines and wrinkles, and brighter, more even skin tone.

This press release contains forward-looking information as defined by the Securities and Exchange Commission (the "SEC"). This material contained in this press release that addresses activities, events or developments that Valcent Products Inc. believes or anticipates will or may occur in the future are forward-looking statements. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Valcent to be materially different from the statements made herein. Among others, these risks include but are not limited to the following: (i) limited liquidity and capital resources; (ii) serious business competition, (iii) fluctuations in operating results may result in unexpected reductions in revenue and stock price volatility; (iv) delays in product releases and introductions may result in unexpected reductions in revenue and stock price volatility, and (v) errors or defects in products may cause a loss of market acceptance and result in fewer sales. Furthermore, Valcent does not intend (and is not obligated) to update publicly any forward-looking statements. The contents of this press release should be considered in conjunction with the warnings and cautionary statements contained in Valcent's recent filings with the SEC.

To view the Nova Skin Care System logo, please click the following link: http://www.ccnmatthews.com/docs/Nova_Logo.jpg

To view the Nova Skin Care System products, please click the following link: http://www.ccnmatthews.com/docs/nova0201.jpg

CUSIP: 918881103

Contact Information

  • Valcent Products Inc.
    Steve McGuire
    1-800-877-1626 or (604) 606-7979
    or
    Valcent Products Inc.
    Bob Faris
    1-800-877-1626 or (604) 606-7973
    Website: www.valcent.net