SOURCE: Valencia Group US

May 01, 2008 16:55 ET

The Valencia Group Launches Exclusive "Made in Spain" Bedding Line at the Global Home Textiles Show in Las Vegas

Memory Foam Mattress Line Allows Any Retailer to Enter the Mattress Business With Revolutionary Compact Packaging

LAS VEGAS, NV--(Marketwire - May 1, 2008) - The Valencia Group, ( a division of Gadid US, which imports and represents some of Europe's leading manufacturers of sleep and lifestyle products, is pleased to announce the launch of its new "Monarch Series" memory foam mattress line at the Global Home Textiles Show in Las Vegas from May 6-8. Unlike many "value driven" memory foam products, The Monarch Series, which is part of Valencia's Ambient Sleep Systems Mattress division, is "Made in Spain" of impeccable quality using top line materials and starts at $799.

Like its namesake, the Monarch butterfly, Monarch Series mattresses ship in a "cocoon" about the size of a small golf bag. Once the product is brought home and removed from the bag, it automatically goes through a "metamorphosis" (no pumps or inflation required) and expands to an ultra high quality Full, Twin, King or Queen sized mattress within hours. Upon completion of the "metamorphosis," consumers now have a top line sleep product that easily compares with better known brands in all aspects except cost, as the Monarch line will run consumers 25%-40% less than other high end memory foam brands.

In addition, thanks to a proprietary compression technique developed by Valencia's Spain-based partners, the "metamorphosis" process can be employed without adversely affecting the mattress's "aeronautic grade" European memory foam, the high-density core or the textile-based exterior. And, as is the case with all ultra high quality memory foam products, sleeping on the Monarch provides consumers with meaningful relief from aches and pains, back pain and the tossing and turning that robs them of restful sleep. The technology is so sophisticated it will also be incorporated on an upcoming line of "spring-based" mattresses.


Because of the product's unique compact design, and its ability to easily fit into an end cap or on a shelf, retailers can now augment existing lines and bedding/accessory categories by adding a mattress "department" -- without sacrificing anywhere near the investment of space (and capital) a mattress department would have required in the past. Additionally its compact "cocoon-like" nature makes inventorying products simple. This turns the mattress purchase into an "impulse buy" as no longer will customers have to wait days or weeks for delivery. Additionally, all products are backed by a "no questions" replacement warranty. The compact design combined with the high degree of customizability available also makes it ideal for the hospitality, healthcare and promotion industries.

As Valencia plans to be a full solution sleep and lifestyle products supplier, it is also offering a line of mattress protectors and pads that are already best sellers in big box retailers throughout Europe, as well as an equally successful line of designer-styled slipcovers that "breathe new life" into old sofas, chairs and loveseats, etc. Using long-lasting fibers, the line helps reduce dust mites and noise and is being viewed as an ideal "bridge" product in an economic climate where consumers are seeking alternatives to replacing "functional yet frayed" furniture items. And Valencia (which is named after the well-known Spanish city) has declined to invest resources in any products made in the Far East as these products don't reflect the same level of quality control and compliance.

Visit the Valencia Group, exclusive bedding importers at the Global Home Textiles Show May 6-8 at Booth #1620.

About Valencia

Valencia, a division of Gadid US, is presently comprised of three divisions: mattresses (Ambient), protectors and pads (Textra) and decorative/lifestyle furniture (SofaSlips). In addition to their new Monarch Series memory foam mattresses, Valencia also produces Cloud 9 pillows, Morpheus, memory foam-based accessory products, infant sleep sets and more. Aiming to be "Morning through Night" part of consumers' lives and lifestyles, Valencia is also offering mattress protectors and pads and a line of designer-styled slipcovers. For More information please visit or call 718-438-3113.

Contact Information

  • Media Contact:
    Greg Margules
    Director of Marketing
    The Valencia Group
    Email Contact