SOURCE: Newhall Coffee Roasting Company

April 08, 2010 16:59 ET

Valencia Whole Foods Market, Michael Hoefflin Foundation and Newhall Coffee Partner in the Fight Against Children's Cancer

Debut MHF Hope Blend in Conjunction With E-Waste Collection Day on Saturday, April 10

SANTA CLARITA, CA--(Marketwire - April 8, 2010) -  The Michael Hoefflin Foundation ("MHF") announced today that its Hope Blend, roasted by Newhall Coffee, will debut on Saturday, April 10, 2010, at the Whole Foods Market in Valencia, California, in conjunction with E-Waste Collection Day. Local shoppers will have the opportunity to recycle their electronic waste and purchase the MHF Hope Blend by shopping at the Valencia Whole Foods Market, helping the environment and the fight against Children's Cancer.

Local shoppers are encouraged to bring their e-waste and to shop local by purchasing the Hope Blend. Donations from recycling and purchases of the Hope Blend will fund the work of the Michael Hoefflin Foundation, aiding local children with cancer and their families with practical, financial and emotional assistance through various outreach programs, funding of research, and raising awareness of childhood cancer. Simply put, the Michael Hoefflin Foundation strives to provide Hope, Help, and Healing to families struggling with pediatric cancer.

Representatives from both the Michael Hoefflin Foundation and Newhall Coffee will be on site at the Valencia Whole Foods Market on Saturday, April 10, serving the Hope Blend between the hours of 9:30 a.m. to 3:00 p.m.

"Whole Foods Market in Valencia is thrilled to welcome Newhall Coffee Roasting Company as our newest Local Vendor! This program allows us to partner with small businesses in our community and bring their unique and high quality products to our customers," noted Tina Landrum, Marketing Supervisor for Whole Foods Valencia. "Our Earth Month E-Waste Collection event with Coastal E-Waste this Saturday, April 10th will highlight the 'Hope Blend,' with a portion of the sales being donated to the Michael Hoefflin Foundation for children's cancer."

"We are proud to partner with Newhall Coffee, Whole Foods Market and Coastal eWaste Recycling. All are committed partners in our efforts to support children with cancer," commented Jeffrey Shapiro, Executive Director, Michael Hoefflin Foundation.

"Where else can you make such an impact by shopping locally?" mused Mitch McMullen, Founder and CEO of Newhall Coffee. "This is truly a win-win-win for local shoppers who want their money going back to their community and important causes."

Contact Information


    Ed Lin, Development Director
    Michael Hoefflin Foundation
    (661) 250-4100
    Email Contact