January 29, 2010 13:09 ET

Valentine's Day Survey: Many Lovers Prefer Sincere Cards Over Costly Dates and Flowers

BERKELEY, CA--(Marketwire - January 29, 2010) - According to a new survey by photo cards and thank you cards retailer and Kelton Research, over a third of women (37%) appreciate Valentine's Day cards with a love note more than a romantic date, flowers or candy -- meaning guys, your wallets can breathe a big sigh of relief. In fact, even a third of men (31%) would prefer a greeting card with a love note over a dinner date, proving that many men's hearts are not in their stomachs.

Below are a few tips from about how to pick the perfect card and write something to make the one you love smile on the big day.

-- Get Some Style: Don't try to be something you're not. If red roses and soft lighting are not your thing, then don't be afraid to go for something more contemporary and fun, like a playful design or photo card. As a woman, it's also important to note that your other half may also not have the same tastes as you, as in, pink may not be his favorite color. Try finding a masculine design that could go over better.

-- Keep it Short and From the Heart: You're not writing a novel. A paragraph or two about how awesome he/she is will go over better than pages of vague rambling about soft hair in the moonlight. Also, don't even dream of typing "love letter" into Google and copying Elizabeth Barrett's words to Robert Browning. Fill your love letter with the genuine, warm feelings that matter to you -- it's the little things that matter the most.

-- Practice Makes Perfect: Plan out what you want to say in an outline before you sit down to write. Once you have a solid idea or draft, sleep on it, let it percolate, then make your edits in the morning. Love letters should never be written in haste.

-- Finally, End on a Good Note: Don't be afraid to get a little sappy and close your letter with something sentimental -- this is the time to put it all out there. He/she may not tell you, but they will treasure these words for years to come.

As a leading online card and stationery card retailer, carries a variety of hip, fresh Valentine's Day products, including fully customizable photo, love coupon and artist-designed flat and folded cards. Save 15% on Valentine's Day Cards with promotion code LOVE15.

About The Survey

This survey was conducted by Kelton Research, a national polling firm, between November 4th and November 10th, 2009 using an email invitation and an online survey. Quotas are set to ensure reliable and accurate representation of the total U.S. population ages 18 and over. Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. In this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.

About is a Berkeley, California-based Christmas cards, photo cards, and thank you cards retailer that combines online customization with designs from over 70 independent artists. Since 1999, the company has printed over 15 million personalized cards, and uses only FSC-certified cardstock. provides custom greeting cards and personalized stationery for all occasions including birth announcements, party invitations, holiday photo cards, thank you cards, personal cards, and wedding invitations.

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