SOURCE: Overstock Jeweler

Overstock Jeweler Sterling Silver Heart Shape Valentines Day Jewelry

January 04, 2010 20:09 ET

Valentine's Jewelry - Unlock the Heart Through Romantic Key Pendants

After the Holiday Crunch, Valentine's Day Looms Ahead With the Promise of Online Cubic Zirconia Silver Treasures for Overstock Jeweler's Customers

NEW YORK, NY--(Marketwire - January 4, 2010) - With chic keepsakes and fashion-forward pieces making a comeback, the key pendant seems intent on taking the spotlight this season. As a result, a growing number of Overstock Jeweler customers are taking cues from trendsetting celebrities who deem Tiffany key pendants buzz worthy. In an attempt to satisfy the increasing demand for this season's perfect stocking stuffer, the jewelry site has responded with the heavy development their wallet-friendly Tiffany inspired trefoil keys.

As the cutting-edge style mavens on The CW teen series Gossip Girl have declared, Tiffany keys are a fashion must-have this season. Whether there is a need to add pizzazz to office wear or to highlight plunging necklines at the beach, the pieces provide versatility with ultra-glam style. Appreciating the classic appeal that set them apart from other Tiffany inspired jewelry, CEO of Overstock Jeweler Elena Castaneda decided to capitalize on it in time for the Valentine's Day season. "When I noticed Gossip Girl's Leighton Meester in a Tiffany Fleur De Lis Key Pendant, I realized that we could offer similar luxe-for-less style keys," she said. Shortly thereafter, she skillfully added the heart shaped key pendants to the collection of sophisticated vintage-style clover pendants and beautiful bracelets that make up Overstock Jeweler's dazzling designer inspired jewelry.

Many key pendants also provide a boho chic style when mixed and matched with similar pieces. Musician Alicia Keys recently aimed for a glamour-rich aesthetic when she layered two keys in a funky look for a recent magazine. Castaneda notes that her customers have taken to all things Italian since the release of the hit movie NINE. She has pared her 3" Italian silver keys with 30-inch belly chains making it a top seller. Astutely aware that Tiffany Key collection pieces command as high as $17,000, she embarked on featuring her fashionable keys for $19 to $100 in her popular Tiffany inspired jewelry. As a result, their timeless sense of playful elegance and remarkable value has propelled Overstock Jeweler to successful heights while their daily metrics ascend to greater heights on the Web site each month, leaving their online competitors in the dust.

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