Punch Communications

Punch Communications

June 22, 2010 13:00 ET

The Value of Links Is Catching the Value of Brand Awareness in Press Coverage, Says Punch Communications

LONDON, UNITED KINGDOM--(Marketwire - June 22, 2010) - Many clients are starting to value links from online press coverage as highly as the brand awareness gained from the exercise, according to integrated PR, Search and Social Media Agency Punch Communications.

In some cases, pending the client's commercial objectives and the resulting strategy, links are now being regarded more highly than any other benefit from online coverage gained.

The media relations industry continues to evolve apace as a result of factors such as a shrinking number of traditional media outlets, a growing proliferation of blogs and bloggers and the value of visibility in search engines now a defining marketing objective for businesses of all sizes.

Pete Goold, Managing Director of Punch Communications, commented:

"Given the ever rising importance of Google in terms of commercial benefit to business and the value of external backlinks within the SEO process, it's easy to see why switched-on businesses are looking to links as either one of the key deliverables within a campaign – or indeed the defining attribute in some cases.

"Gone are the days when a piece of coverage is solely for the benefit of the boardroom wall. The emergence of online PR as a fast growing discipline has presented a terrific opportunity for PR, social media and search engine marketing to converge, the result of which is that each aspects delivers greater benefit, both individually and collectively."

Punch works with a global client base, with customers stretching from San Francisco to Dubai, along with Sweden, Germany and France in addition to the UK.

Having originally launched as a web-savvy Public Relations Agency in 2003, the business has subsequently evolved significantly and now offers a unique vantage point across the three disciplines, PR, Search and Social.

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