SOURCE: Ektron, Inc.

Web Content Management

April 13, 2010 11:13 ET

Value Place Increases Web Traffic, Builds Customer Loyalty and Drives Revenue on Ektron Platform

Ektron Partner n-tara interactive Delivers Dramatic Increase in Web Metrics for Client Value Place

NASHUA, NH--(Marketwire - April 13, 2010) -  Ektron Inc., a Web content management, social software and marketing optimization solution provider, today announced the release of a new case study focused on digital interactive agency and Ektron Premier Partner, n-tara interactive's, implementation of a comprehensive online strategy for client Value Place.

The case study explores n-tara interactive's deployment of a totally new Web site designed with the Value Place customer in mind. Powered by the Ektron platform, improvements to the Value Place site include an all-new design, a property locator with Google Map integration and geo-location, a streamlined reservation system and a scalable content management system.

Value Place extended stay properties combine hotel convenience with apartment essentials. Established in 2003, Value Place has become the largest economy extended stay franchise in the United States with nearly 167 locations in over 26 states.

"A key driver for Value Place customers is to quickly find properties where they're planning to go," notes Thomas Eorgan, n-tara interactive's senior vice president of marketing. "So we utilized an interactive map system and geo-mapping to help them find and book accommodations quickly and easily."

Hand in hand with geomapping was a comprehensive local search marketing strategy that capitalized on the Ektron platform's search engine optimization features, including URL aliasing. From copywriting to image alt tags, page titles to URL naming, the site is optimized to its fullest potential.

Since the launch of the new website, Value Place has recorded some of the strongest months ever for online reservations and revenue. Value Place has seen a dramatic increase each month in a handful of key metrics: site visits (up 13 percent), online reservations (up 23 percent), online revenue (up 34 percent), and search engine traffic (up 32.5 percent). With increased online reservations alone, the Value Place Web site is on track to realize a 100 percent ROI in its first quarter of operation.

More information on n-tara interactive's work for Value Place can be found here (http://www.ektron.com/value_place/).

About Ektron

Ektron revolutionizes how companies use the web to drive business outcomes. By combining web content management (WCM), marketing optimization and social software, Ektron gives companies a single platform that improves operational efficiency, drives revenue growth and builds customer loyalty. Ektron's e-commerce and social software integrations are unique in the WCM industry. No other WCM software vendor allows companies to sell directly online and harness the power of social networking to build meaningful business relationships. Ektron empowers marketers to create, categorize and optimize web content that engages, converts and retains customers. Developers benefit from Ektron's extensibility and commitment to the Microsoft .NET framework. Headquartered in Nashua, N.H, Ektron helps a diverse set of customers, public and private, across a broad range of industries. Ektron has more than 8,000 customers worldwide including NASDAQ, Kodak, University of Notre Dame, AMC Theaters and Texas Children's Hospital. For more information, visit: http://www.ektron.com.

About n-tara interactive

Ektron Premier Partner n-tara interactive is a full-service interactive agency that leverages insightful marketing strategy, exceptional creative design, and leading edge technology to create innovative, performance-driven brand experiences. Specializing in Web site development, online marketing and sales enablement, n-tara interactive designs unique solutions that solve the communication challenges of marketing and sales organizations. For more information, visit www.ntarainteractive.com.

About Value Place

Founded by entrepreneur Jack DeBoer, Wichita, Kansas-based Value Place is an economy extended stay lodging brand that features remarkably affordable weekly rates, rigorous cleanliness standards and secure temporary lodging with an unparalleled commitment to the comfort, privacy and peace of mind of each guest. Value Place currently has 167 properties open in 26 states. For more information, visit www.ValuePlace.com.

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