SOURCE: Vehix

October 29, 2007 12:20 ET

Vehix Launches Vehix Mobile to Enable On-the-Go Access to Automobile Content and Dealer Information

Vehix Mobile Delivers Automotive Content When and Where Consumers Want It

SALT LAKE CITY, UT--(Marketwire - October 29, 2007) - Vehix, the multi-platform digital automotive network, is putting the automotive shopping power of Vehix in the palm of consumers' hands with today's launch of Vehix Mobile, a fully functional Vehix research and content offering for mobile phones and devices.

Vehix is delivering the industry's most advanced automotive shopping functionality for mobile devices, including a complete mobile website and robust text messaging capabilities.

"Consumers dictate when and how they access content, and Vehix has an answer for them whether they're using the computer, the TV or a mobile device. We're absolutely there for you on all three screens," said Vehix CEO Derek Mattsson. "Vehix mobile solutions enhance the value Vehix provides our advertisers because they can connect with car shoppers through robust advertising and content distribution opportunities that didn't exist before."

Vehix Mobile

Vehix Mobile is a Vehix site specially formatted for easy reading on small mobile device screens. Vehix Mobile features all the basic functionality of Vehix such as:

--  New car search
--  Used car search
--  Find a dealer
--  Used vehicle values
--  Photo gallery
    

"Vehix Mobile enhances the experience for anyone researching an automobile purchase on Vehix by placing vehicle search capabilities directly in their hands," said Mattsson. "We're simultaneously enhancing value for automotive dealerships because Vehix Mobile provides increased customer contact touch points for dealer engagement."

Vehix Send-to-Phone text messaging

Before departing for an afternoon of dealer visits, car shoppers can research their itinerary so they don't overlook a single car or dealership on their wish list. Car shoppers accessing Vehix on their PC can click the "Send-To-My-Mobile" link from any vehicle detail page. A text message then appears on the shopper's mobile phone that highlights the vehicle's, make, model, price, dealer, and the dealer's address and phone number, along with a link back to the vehicle's information on Vehix. The text messaging capabilities work on any phone or device with SMS messaging capabilities, and links work on browser-enabled phones and devices.

Vehix is known as a leading purveyor of video automotive content both online and via Video On Demand content with national cable partners. As more and more mobile devices are enabled with broadband Internet connections, Vehix will debut high-definition streaming video offerings for mobile devices.

About Vehix

Vehix is a multi-platform digital automotive network designed to provide consumers with a truly one-stop automotive shopping experience. Vehix, through its unique content, inventory and advertising network, offers superior written and video content, objective third-party information and best-in-class research tools. All of Vehix's car research and purchase tools are available on multiple platforms, including the Internet, cable television, video-on-demand, and on mobile devices. Vehix launched in 1996 as an online automotive portal designed to facilitate the research and purchase processes for consumers. For more information visit www.vehix.com.

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