Verb Exchange Inc.

January 24, 2008 14:39 ET

Verb Exchange to Expand Advertising Reach With Introduction of Two-Way Global SMS Text

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Jan. 24, 2008) - Verb Exchange Inc. (TSX VENTURE:VEI), a leading provider of innovative communication experiences, today announced that its customers will receive global two-way SMS (short message service) text capabilities within their universal communications service, code-named CoPilot. CoPilot is a total communications platform that also provides low-cost long distance calling, instant messaging (IM) and contact synchronization to an international user base, on the desktop, mobile and web platforms.

SMS is the communications protocol that facilitates the exchange of short text messages-also known as "text messaging"-through mobile devices. The most widely-used personal data application on the planet, SMS was responsible for delivering over 2.8 trillion messages in 2007. Copilot's two-way SMS provides easy-to-follow conversation threading on mobile, web and desktop interfaces, displaying sent and received messages in a single view, similar to email or IM. Users can even initiate calls through SMS, removing the need for additional software.

For advertisers, Verb Exchange offers a profile-driven adserver, enabling location-targeted campaigns in a variety of formats, including banner, voice, text and video. The advanced demographic profiling serves ads based on highly-targeted user preferences, ensuring relevant and useful content for subscribers and high conversion rates for advertisers.

"With CoPilot, consumers have a simple, reliable and affordable communications service, and advertisers receive a means of reaching the global user base of over 2.6 billion mobile subscribers," said Aron Buchman, President, Verb Exchange. "With the completion of CoPilot's SMS integration, Verb Exchange is positioned to command the high revenues associated with advertising fees on this ubiquitous communications platform."

The global mobile marketing industry was worth $1.8 billion in 2007 and is expected to grow to $24 billion by 2013, according to ABI Research, who validate the mobile platform as a very personal way to reach consumers who can be incentivized through relevant, targeted messaging.

The recent time-limited release candidate of CoPilot garnered over 1300 valid subscriptions in only two weeks. Currently in final development, the service is scheduled for general availability in Q1, 2008. To receive notification of release by email, register at

About Verb Exchange:

Verb Exchange Inc. (VEI) is a digital communications company that provides new media marketing opportunities to advertisers through proprietary mobile, web and desktop communication platforms. Users benefit from simplified communications over their existing systems, enjoying industry-leading call quality, cost-effective long distance rates, international text and instant messaging (IM), and search capabilities, delivered over VEI's telecom-grade infrastructure. For advertisers, leading-edge analytics, profile tagging and contextual ad-serving technology combine to create the ultimate relationship marketing platform.

In 2007, VEI was recognized as Canada's #1 technology company by both Backbone Magazine and The Globe and Mail, as measured by year-on-year revenue growth. Business in Vancouver listed VEI as #1 on its list of Top 100 Fastest Growing Companies in B.C., based on percentage growth in revenue between 2002 and 2006.

Statements included in this announcement, including statements concerning our plans, intentions and expectations, which are not historical in nature are intended to be, and are hereby identified as, "forward-looking statements" for purposes of the safe harbor provided by Section 21E of the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Forward-looking statements may be identified by words including "anticipates", "believes", "intends", "estimates", "expects" and similar expressions. The company cautions readers that forward-looking statements, including without limitation those relating to the company's future operations and business prospects, are subject to certain risks and uncertainties that could cause actual results to differ materially from those indicated in the forward-looking statements.

The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of the content of this news release.

Contact Information