SOURCE: Verifi

April 28, 2010 12:30 ET

Verifi Appoints Chief Revenue Officer and Chief Product Officer to Drive Next Phase of Company Growth

Tony Wootton and Jeff Sawitke to Focus on Delivering a World-Class, End-to-End Payment Management Solution That Protects Merchants During Card-Not-Present Transactions

LOS ANGELES, CA--(Marketwire - April 28, 2010) -  Verifi, Inc., a leading provider of payment risk management solutions for card-not-present (CNP) transactions, announced today the appointment of two key executives to senior management positions. The new executives will be instrumental in supporting Verifi's business strategy to further develop its products and services, and its expansion into new markets.

Tony Wootton joins Verifi as Chief Revenue Officer responsible for sales, marketing and business development. Prior to joining Verifi, Wootton was senior vice president of business development at, the largest payment processor for the real estate and utilities industries where he managed two strategic business units, forged leading distribution partnerships and managed sales. Tony also served as general manager and vice president at Green Dot, the leading provider of prepaid debit cards. At Green Dot, Wootton managed payment solutions and business development. He brings 11 years of digital distribution and alternative payments expertise to Verifi.

After a four-year tenure in various positions as vice president of technology, product strategy and development at Verifi, Jeff Sawitke has been promoted to Chief Product Officer. In this role, Sawitke will be responsible for the strategy and development of all Verifi products, solutions and services.

"We are continuing to make strategic investments in new product areas to evolve our platform and provide world class technology while staying focused on offering new tools for our existing customers," said Sawitke. "This has been our strategy over the last 12 months and it will continue to be my mission as the chief products officer."

"These new executives will enable Verifi to focus and align our products, technology, client services and marketing opportunities to continue to meet the growing needs of our merchants," said Matthew Katz, President and Chairman of Verifi. "I am very excited to have both Tony and Jeff in these positions and believe they will bring a great deal of experience and expertise to the organization and be instrumental in helping us achieve our business goals."

About Verifi
Verifi™ is a leading provider of global electronic payment and risk management solutions for card-not-present merchants. The highly customizable payment and real-time reporting platform serves as a foundation for Verifi's suite of fraud solutions and risk management strategies. With a commitment of reducing risk while increasing profitability for clients, Verifi's multi-layered approach enables transaction risk management and mitigation, business optimization strategies, cardholder authentication and chargeback re-presentment for all major credit card brands. Verifi is PCI Level 1 certified and headquartered in Los Angeles, California with a satellite office in Redwood Shores, California. For more information on Verifi, please visit: or please email us at

Contact Information

  • Company Contact:
    Catherine Magee
    Vice President, Marketing
    Email: Email Contact
    Phone: 323-655-5789