SOURCE: Vermont Teddy Bear

Vermont Teddy Bear

November 11, 2009 15:02 ET

Vermont Teddy Bear's NEW Soft Floppy Bears Win Dr. Toy Best Picks Award

SHELBURNE, VT--(Marketwire - November 11, 2009) - For the first time in over 10 years, The Vermont Teddy Bear Company has modified the design of their world famous Vermont Teddy Bear® and recently introduced a new Soft Floppy Bear created specifically for giving out the best Bear hugs anywhere. Although brand new to the marketplace, these new Bears for kids are beginning to get lots of hugs in return, including accolades from child development expert and "toyologist," Stevanne Auerbach -- a.k.a. Dr. Toy. Dr. Toy announced last week the winners of the 2009 "Dr. Toy's Best Picks Children's Products Awards," recognizing Vermont Teddy Bear and other companies for their success in providing the most innovative and developmentally appropriate products for children.

Featuring a huggable floppy body, cuddly washable fur, and a soft ultra-suede nose, The Vermont Teddy Bear Company's new Soft Floppy Bears are touted as the Bears kids will cuddle as they drift off to sleep, the Bears they'll clutch when they're feeling afraid, and the Bears they'll tell all their troubles to. And just like the traditional Vermont Teddy Bears, the Soft Floppy Bears are individually handmade in Vermont and feature the Company's signature "Born in Vermont" eyes and the "tush tag" confirming their unconditional lifetime guarantee. The new Soft Floppy Bears are available in four fur colors: Light Pink, Light Blue, Light Brown, and Dark Brown (Retail price: $39.95).

"It is always a pleasure for me to find products like yours that are deserving of national and international recognition," Dr. Toy said in a congratulatory letter to The Vermont Teddy Bear Company. "This award is the result of a lot of diligent work to identify not only the most valuable products from among the many excellent new products, but also those that offer extra value and diversity."

The Soft Floppy Bears will also be featured in Dr. Toy's Guide to the Best Learning and Play Products for Children. "The Guide includes only those products that meet my high standards (safety, design, durability, diversity, price, social responsibility, uniqueness, value, and other features)," explains Dr. Toy. "Products that offer children something extra -- those optimal benefits that enable them to learn from the fun of playing."

The Vermont Teddy Bear Company is the largest handcrafter of Teddy Bears in North America. Each BearGram® gift includes a Vermont Teddy Bear accompanied by a personalized greeting card and free gourmet candy, all packaged in a colorful gift box with an air hole. Orders can be placed online at or by calling a friendly Bear Counselor at 1-800-829-BEAR.

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