SOURCE: VerticalResponse

August 29, 2006 08:00 ET

VerticalResponse Appoints Damian McKenna as Vice President, Sales & Marketing

Leading Email Marketing Company Continues Growth With Hiring of Online Marketing Veteran

SAN FRANCISCO, CA -- (MARKET WIRE) -- August 29, 2006 -- VerticalResponse, the leading provider of self-service email and direct mail marketing solutions, today announced the appointment of Damian McKenna to the position of vice president, sales and marketing. McKenna brings considerable experience to VerticalResponse, building sales, product, research and strategic marketing programs at leading marketing technology companies such as DoubleClick and Exponential.

"Damian is extremely innovative and accomplished, developing a number of pioneering online marketing tools and leading sales teams at notable companies such as DoubleClick, so we're very excited to have him onboard," said VerticalResponse CEO Janine Popick. "We have a strong sales team at VerticalResponse that has helped build our current wave of momentum, generating significant new customer signings and company growth, so we're looking forward to Damian hitting the ground running and continuing to build on our recent success."

Prior to joining VerticalResponse, McKenna served as director of research at Tribal Fusion, a division of Exponential Inc., a technology and media services company. He was responsible for developing and executing numerous strategic marketing initiatives, as well as providing research-driven insights to top ad agencies and online marketers. Before Tribal Fusion, McKenna served as director of national accounts, west, at DoubleClick, Inc., a digital advertising technology and services company. He led the team responsible for the company's largest global customer relationships and managed annual revenue upwards of $15 million. He also developed successful online marketing tools providing greater communication between online advertisers, agencies and publishers.

"VerticalResponse has a strong team in place that has built an amazing brand in the industry. This is a great opportunity to work with a winning group and product," said McKenna. "I'm eager to open additional new business channels, while maintaining a commitment to innovation and customer service."

McKenna joins VerticalResponse at a time of significant growth and success. The company recently announced the highest revenue and earnings in its history for the first half of 2006. The popularity of VerticalResponse's flagship email marketing tool is one of the key factors driving the returns, as well as expansion of the company's direct mail postcard offering and the adoption of its integration with the CRM solution via the AppExchange.

McKenna has been a frequent presenter at national and regional industry conferences, such as ad:tech and OMMA 2005 and 2006. He holds an MPA in Information Systems Management and a BA in Religion from The George Washington University.

About VerticalResponse

VerticalResponse, Inc. ( is a leading provider of self-service email and direct mail services empowering businesses of all sizes to create, manage and assess their own direct marketing campaigns. VerticalResponse's flagship product, which allows customers to deliver sophisticated yet easily deployed email campaigns, is the most intuitive and affordable Web-based direct marketing solution available. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit

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