SOURCE: VerticalResponse

November 01, 2006 08:00 ET

VerticalResponse Opens Online Doors With VerticalResponse University

Email Marketer Hosting On-Demand Classes and Live Webinars to Help Customers Fully Utilize Service

SAN FRANCISCO, CA -- (MARKET WIRE) -- November 1, 2006 -- VerticalResponse, the leading provider of self-service email marketing and direct mail solutions, today launched VerticalResponse University, an ongoing series of on-demand classes and live webinars to help potential and current customers boost their email marketing campaigns by maximizing the service. The classes and webinars are hosted by VerticalResponse executives and are available online at

"VerticalResponse University allows us to reach more current and potential customers who want to learn more about what they can do with our service, but don't have the time to speak with a company representative," said VerticalResponse CEO Janine Popick. "The on-demand classes and live webinars are an extension of our ongoing commitment to customer service and allow us to provide a wider audience with relevant and helpful information."

VerticalResponse University initially features four on-demand classes and will continually add to this. The classes provide information on specific features for helping users get started with the service, or serve as a refresher course for current customers.

--  VerticalResponse: an Introduction -- A brief overview of email
    marketing and the VerticalResponse service.
--  Creating a Template Email Campaign with VerticalResponse -- A step-by-
    step guide on creating email templates for marketing campaigns.
--  Viewing & Analyzing Campaign Reports -- An overview of all the reports
    offered by VerticalResponse and how to use them in evaluating the success
    of your campaign.
--  VerticalResponse for AppExchange 101 -- A demonstration to learn more
    about the features and benefits of VerticalResponse for AppExchange.
In addition to the on-demand classes, VerticalResponse University features a schedule of live classes and webinars hosted by company executives. Held twice a month, these classes will provide in-depth information on specific services, common user questions, and relevant topics. The current schedule includes:
--  Gear Up for the Holidays - 11:00 a.m., November 14, 2006 -- CEO Janine
    Popick, offers advice and helpful hints to help kickstart your holiday
    marketing efforts. Learn how to effectively drive holiday traffic to your
    site, your store, your shop, even your restaurant.
--  VerticalResponse for AppExchange: Past, Present and Future - 11:00
    a.m., November 15, 2006 -- Josh Feinberg, VP Product Management, hosts a
    webinar covering VerticalResponse's past, present and future on's AppExchange. It will also provide a preview of the
    company's upcoming release.
Registration begins soon for online classes. For more information on VerticalResponse University, please visit:

About VerticalResponse

VerticalResponse, Inc. ( is a leading provider of self-service email marketing and direct mail services empowering businesses of all sizes to create, manage and analyze their own direct marketing campaigns. VerticalResponse's flagship product, which allows customers to deliver sophisticated yet easily deployed email campaigns, is the most intuitive and affordable Web-based direct marketing solution available. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit

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