SOURCE: Vertigo Software, Inc.


June 22, 2010 11:30 ET

Vertigo Partners With NBC Sports to Extend Online Sports Coverage

Vertigo Delivers Live and On Demand HD Video Player for the US Open and Wimbledon

SAN FRANCISCO, CA--(Marketwire - June 22, 2010) -  Vertigo today announced its growing partnership with NBC Sports to deliver live and on demand HD video online for the just concluded US Open and 2010 Wimbledon. Vertigo is delivering these events via a Microsoft Silverlight-based online video player experience in true HD (720p) using adaptive streaming from Microsoft's Internet Information Server (IIS) Smooth Streaming Technology. "NBC is excited to continue its partnership with Vertigo to deliver the highest quality sports programming available online for a series of marquee events in 2010," said Rick Cordella, Vice President and General Manager of NBC Sports Digital. "Our collaboration with Vertigo ensures that we are providing a compelling and engaging experience to sports fans around the world."

Building on the success of the Vancouver Olympic Winter Games, NBC Universal expanded its efforts to attract and engage golf and tennis fans with an online, interactive program that complements its live broadcast. Once again, NBC partnered with Vertigo to design unique experiences that let the audience watch these events in high definition on the Web while enjoying access to intuitive DVR controls, multiple camera angles and a full screen mode, along with in-stream advertising integration.

Vertigo is focused on delivering the ultimate fan experience for NBC Universal. For Wimbledon, the player experience will be expanded to include a video on demand content explorer, real-time schedules and sharing functionality with popular social media platforms. "We are very pleased to be expanding our relationship with NBC to include other marquee sporting events, such as the US Open and Wimbledon, based on our experience with the Vancouver Olympic Winter Games," said Scott Stanfield, CEO of Vertigo. "Wimbledon represents our first live sporting event outside of North America, and we look forward to partnering with NBC on more events this fall."

About Vertigo

Vertigo Software, Inc. is an award-winning design and development firm that uses the latest Microsoft technologies to redefine the user experience for the Web, mobile and multi-touch environments. Vertigo develops rich internet applications, mobile applications and rich media solutions such as high definition on-demand and live-streaming video players.

Vertigo's customers range from startups to Fortune 50 companies and include firms such as AT&T, Hard Rock International, Hewlett Packard, Kraft, Microsoft, NBC, and Viacom. Founded in 1997, Vertigo is privately held and headquartered in the San Francisco Bay Area.

About NBC Sports

NBC Sports is synonymous with superior production that elevates the event, broad promotion, and mutually-beneficial partnerships. Known as America's Olympic Network, NBC has broadcast 12 Olympic Games, more than any other network. Its ability to amass large audiences with broad promotion, particularly for the Olympics, has resulted in NBC Sports broadcasting nine of the top 10 most-watched events in U.S. television history, including the 2008 Beijing Olympic Games which stands at No. 1 all time with 215 million viewers. In 2009, NBC Sports won the prestigious Peabody Award for its production of the Beijing Games and was named 'Best in Sports Television' at the Sports Business Awards.

NBC Sports partners with numerous leagues and governing bodies to broadcast some of the most prestigious properties in sports, including: 'NBC Sunday Night Football,' which is the premier primetime NFL game of the week; 'Football Night in America,' which is the most-watched NFL studio program; Notre Dame football; the Kentucky Derby and Preakness Stakes; the U.S. Open Championship, THE PLAYERS Championship, and the Ryder Cup; the NHL Winter Classic, NHL 'Game of the Week,' and NHL Stanley Cup Playoffs and Final; and Wimbledon and the French Open.

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Contact Information

  • For more information, press only:
    Jon Day
    Managing Director
    (510) 307-8228