SOURCE: Vertro, Inc.


January 11, 2010 09:12 ET

Vertro Appoints Mike Hammer as ALOT Editorial Director

NEW YORK, NY--(Marketwire - January 11, 2010) - Vertro, Inc. (NASDAQ: VTRO) today announced the appointment of Mike Hammer as ALOT Editorial Director. In this newly created role Mr. Hammer will focus on optimizing the content currently displayed across the Company's Toolbar, Homepage and Desktop products. He will also work with third party publishers to introduce new buttons and content channels, which will be made available to both new and existing ALOT users.

Mr. Hammer has more than twenty years of publishing experience. He has worked as Editor in Chief on Shock and Stuff magazines and was also Executive Editor on Maxim magazine. Most recently, he worked as a brand development consultant, prior to which he was Editorial Director at Kuma Games.

"Mike brings a wealth of relevant experience in editorial management, publishing and brand development," commented Peter Corrao, Vertro's President and CEO. "His appointment comes at an exciting time in the evolution of the ALOT brand. More users than ever before are using our button portfolio to customize their ALOT products, and we believe that this increased level of engagement is a key driver in attrition rates amongst our core region one users remaining at their lowest levels since we launched the ALOT brand in 2007."

Added Mr. Hammer: "Vertro has done a great job in building out its vertically oriented Toolbar, Homepage and Desktop products. This vertical reach presents significant opportunities from an editorial perspective and I look forward to leveraging my experience to further enhance these products."

About Vertro, Inc.

Vertro, Inc. (NASDAQ: VTRO) is a software and technology company that owns and operates the ALOT product portfolio. ALOT's products are designed to 'Make the Internet Easy' by enhancing the way consumers engage with content online. Through ALOT, Internet users can discover best-of-the-web third party content and display that content through customizable toolbar, homepage and desktop products. ALOT has millions of live users across its product portfolio. Together these users conduct high-volumes of type-in search queries, which are monetized through third-party search and content agreements.

Source: VTRO-G

Forward-looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate", "plan," "will," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including (1) our ability to successfully execute upon our corporate strategies, (2) our ability to develop and successfully market new products and services, and (3) the potential acceptance of new products in the market. Additional key risks are described in Vertro's reports filed with the U.S. Securities and Exchange Commission, including the Form 10-Q for Q3 2009.

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