SOURCE: Vertro, Inc.


February 08, 2010 16:07 ET

Vertro Releases ALOT Metrics for Q4 2009

NEW YORK, NY--(Marketwire - February 8, 2010) - Vertro, Inc. (NASDAQ: VTRO) today released key, non-financial metrics from continuing operations for Q4 2009.

"In advance of releasing financial results for Q4 and full year 2009, we believe there is value in updating our investors and other stakeholders with these key metrics from our ALOT division," commented Peter Corrao, Vertro's President and CEO.

Total search queries conducted by all users across all products increased from 216.3 million in Q3 2009 to 231.9 million in Q4 2009. Search queries conducted by the Company's core region one ALOT users increased from 121.6 million in Q3 2009 to 140.1 million in Q4 2009; search queries conducted by ALOT users from the rest of the world increased from 71.4 million in Q3 2009 to 74.7 million in Q4 2009; and search queries conducted by users of the Company's legacy products decreased from 23.3 million in Q3 2009 to 17.2 million in Q4 2009(1).

Live toolbar users decreased from 5.3 million on September 30, 2009 to 4.7 million on December 31, 2009. This decrease was primarily a result of the Company's anticipated reduction in advertising spend in the latter part of December, as well as the effects of a portion of existing toolbar users not being counted over the holiday period due to decreased computer usage. On February 7, 2010, the Company's live toolbar user base had grown to 5.9 million, a 25% increase from December 31, 2009 and an 11% increase from September 31, 2009. Of these 5.9 million live toolbar users, 4.0 million were ALOT users in region one, 1.6 million were ALOT users from the rest of the world, and 0.3 million were users of the Company's legacy toolbar brand(2).

Average monthly unique users visiting ALOT Home increased from 4.2 million in Q3 2009 to 4.7 million in Q4 2009. Average monthly unique users from region one increased from 3.0 million in Q3 2009 to 3.5 million in Q4 2009, while average monthly unique users from the rest of the world remained constant at 1.2 million from Q3 to Q4 2009(3).

"We are excited that we continue to achieve growth in our key ALOT metrics," commented Mr. Corrao. "We believe that we are on track to report EBITDA profitability and high single digit sequential quarterly revenue growth for Q4 2009 and look forward to presenting our full financial results following the completion of our annual audit."

(1) Source: internal statistics; 'region one' refers to ALOT users in the
    U.S., Canada, U.K., Ireland, Australia and New Zealand
(2) Source: Internal statistics
(3) Source: SiteCatalyst and Google Analytics

About Vertro, Inc.

Vertro, Inc. (NASDAQ: VTRO) is a software and technology company that owns and operates the ALOT product portfolio. ALOT's products are designed to 'Make the Internet Easy' by enhancing the way consumers engage with content online. Through ALOT, Internet users can discover best-of-the-web third party content and display that content through customizable toolbar, homepage and desktop products. ALOT has millions of live users across its product portfolio. Together these users conduct high-volumes of type-in search queries, which are monetized through third-party search and content agreements.

Source: VTRO-G

Forward-looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate," "plan," "will," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including (1) our ability to successfully execute upon our corporate strategies, (2) our ability to develop and successfully market new products and services, and (3) the potential acceptance of new products in the market. Additional key risks are described in Vertro's reports filed with the U.S. Securities and Exchange Commission, including the Form 10-Q for Q3 2009.

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