SOURCE: Vestcom

Vestcom, Shelf Edge Marketing for the Retail Industry

November 18, 2009 11:05 ET

Vestcom Names New Board Chairman and CEO John Lawlor

Lawlor to Drive Company's Growth Strategy for Innovative Retailer Marketing Services

LITTLE ROCK, AR--(Marketwire - November 18, 2009) - Vestcom, the leader of integrated shopper marketing solutions and best-in-class provider of business process outsourcing solutions, announced today that John Lawlor has been named Chairman and Chief Executive Officer. Lawlor succeeds the company's founder, Steve Bardwell, who will remain on the board of directors for the company. Lawlor is charged with driving the vision for the company's future growth, building on its expertise of content integration and history of innovation in execution at the shelf edge.

Several significant changes within the company have inspired this planned leadership succession. These include the development of new efficiencies now available to retailers through Vestcom's ability to integrate disparate data streams, including price, planogram, marketing and nutritional messages to produce relevant, custom messaging to the shopper at the shelf edge. Additionally, Vestcom will continue to enrich its business processing outsource model for today's customer-centric retailer with expanded solutions for effective in-store communications that reduce the cost of doing business and engage the shopper. From identifying opportunity, to drafting strategy, through the execution of communication to shoppers, Vestcom offers a complete solution set to grow sales and strengthen customer loyalty.

"We are gratified by the industry's excitement and acceptance of our solutions that integrate pricing and promotional information to transform shopper engagement at the shelf edge. The combination of our leadership position in the market and our outstanding, dedicated management team provides us with a solid foundation to add new value to our retail and CPG partners going forward," said Lawlor.

"I am pleased to leave the company in very capable hands," said Steve Bardwell. "John's leadership, experience, and skills have been instrumental to our current success. I am confident that he will lead Vestcom to even greater performance."

In assuming his new leadership role, Lawlor draws on over 15 years of successfully building and leading best-in-class organizations within Marketing and Business Services. He has implemented key growth initiatives including the introduction of new and innovative solutions targeting the consumer packaged goods (CPG) industry, and building senior level relationships within many of the world's largest CPG manufacturers. Lawlor resides in Little Rock, Arkansas, with his family.

About Vestcom International, Inc.

Little Rock, Arkansas-based Vestcom is the leading provider of customized shelf-edge communications and specialized marketing services for the retail industry -- delivering proven results and influencing shopper behavior at the point-of-decision for the nation's top retailers and their suppliers, processing more than 100 million price/promotion updates per week through its 10 production facilities located across the United States.

Vestcom's services benefit retail clients by reducing store operations expenses, increasing retail sales and coordinating in-store execution with retailers and their brand partners. For more information about Vestcom visit

Contact Information

  • Contact:
    Joe Scolaro
    Sterling Kilgore
    630-964-8500 ext. 224
    Email Contact

    Erin Hable
    Sterling Kilgore
    630-964-8500 ext. 222
    Email Contact


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