SOURCE: Vitrue

September 05, 2006 08:30 ET

ViTrue Adds Online Advertising Veteran, Scott Swanson, to Management Team

Swanson Brings Nearly a Decade of Advertising Network Experience

ATLANTA, GA -- (MARKET WIRE) -- September 5, 2006 -- ViTrue, Inc., pioneer of the world's first user-created advertising platform, today announced the appointment of advertising network creator Scott Swanson to vice president of network and partner development. Swanson is based in San Francisco and is responsible for forming and maintaining partnerships with agencies, networks and content providers. He is also charged with managing ViTrue's distribution network, while continuing to focus on and deliver high-quality client service.

With more than 1,000 worldwide publisher contacts and a proven track record with large publishing sites such as Photobucket, CNET, Bebo and Warner Bros., Swanson is uniquely positioned to manage and develop ViTrue's network and partner programs. He, along with ViTrue's chief revenue officer Bill Jennings, will be focused on delivering compelling value propositions for customers, bringing expertise on new business models and bringing scalable revenues to ViTrue.

"Scott has unparalleled experience in developing one of the web's largest internet advertising networks. His expertise and related relationships will serve to expand ViTrue's business development efforts, especially in the medium and smaller business markets," said Reggie Bradford, founder and CEO of ViTrue. "We have created an impressive roster of expertise working with brands, agencies, publishers and media companies. Scott's appointment continues our stellar track record of hiring the best qualified candidates to round out ViTrue's management team."

Swanson brings to ViTrue nearly a decade of advertising network experience. He joins the company from Tribal Fusion, the web's third largest ad network, where he served as vice president of network development and was responsible for building the publisher network over the past five years by forming and maintaining partnerships with premium publishers. Swanson was instrumental in the development of the Tribal Fusion network which now reaches more than 109 million US users and 18 billion ad impressions monthly. Previously, he served as manager of publisher development at Engage Media and managed relationships with premium publishers at ad network, Flycast Communications.

"Joining the ViTrue team will give me the opportunity to leverage fully all of my experiences in video creation and developing and managing ad networks," said Swanson. "I shot my first user-created advertisement when I was just 12 years old and since I began my career, I've wanted to create interactivity from the end user to the brand and ViTrue is the place to make this happen. The executive team at ViTrue has a record of building successful companies from scratch and I look forward to joining the team and further establishing ViTrue as a pioneer in the user-created advertising and online video communities."

As an industry thought leader, Swanson is a regular panelist and participant in industry events such as the Northern California Broadcasters Association and AD:TECH. He holds a Bachelor of Arts in Media Studies from Pomona College with a concentration in Film. Swanson is also member of the San Francisco Bay Area Interactive Group.

About ViTrue, Inc.

Headquartered in Atlanta, with offices in New York and San Francisco, ViTrue is reinventing the way brand marketing is created, priced and distributed via an online video platform that combines user services, user tools and brand partnerships. ViTrue's platform is a user-created advertising product that enables brands to leverage consumer creativity to produce more relevant and engaging advertisements at a lower cost of production. The Company's premier online video sharing community,, is the destination for more than 100,000 registered members who are producing and sharing videos. For additional information, please visit

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