SOURCE: ViaMichelin

October 01, 2007 09:32 ET

ViaMichelin Launches X-970 Portable GPS Navigation System Integrated With Michelin Guide Points of Interest

Available at J&R, and Other Retailers Nationwide

NEW YORK, NY--(Marketwire - October 1, 2007) - ViaMichelin, a wholly owned subsidiary of the Michelin group, announced that its ViaMichelin Navigation X-970 portable GPS is now available in North America. The X-970 is the first such device to be integrated with exclusive Michelin content.

The ViaMichelin Navigation X-970 represents the ideal companion for demanding travelers, offering advanced functions such as text-to-speech (providing voice instructions of street names and directions) and Bluetooth® that allows incoming calls to be accepted hands-free simply by clicking on the touch screen. The model also offers amplified sound thanks to a 3-watt speaker incorporated in the base. The ViaMichelin X-970 is also real-time traffic capable*.

For increased safety while navigating, the X-970 features an easy to use touch screen interface with a super bright color display readable in full sunlight and a smart keyboard enabling fast, intuitive address searches. Turn-by-turn directions can be displayed split screen (mapping and schematic simultaneously) and are accompanied by a text-to-speech translation.

The ViaMichelin Navigation X-970 is the only portable GPS navigation system to integrate exclusive Michelin Green Guide content, describing thousands of attractions across the U.S. and Canada.

In addition, X-970 users can go to, a leading travel assistance destination to find Michelin rated restaurants in New York and San Francisco, plan routes and book hotels throughout the U.S. and Canada. All content from the Web site can be sent for free to their ViaMichelin X-970 unit. Whether looking for fine dining or white glove accommodations, the Michelin Guides have been the guide of choice in Europe for more than a century and now their editors have turned their focus to America which can be fully taken advantage of only with the X-970.

(View screen shots that illustrate search and ViaMichelin Navigation X-970 integration)

The X-970 features a slim, lightweight design (5.47 ounces) and size (4.25'' x 3.15'' x 0.79''), while providing a full-size touch screen (3.5'') for easy use and navigation. In addition to the Michelin Green Guides of hotels, the unit is preloaded with a directory of millions of additional POIs that allow users to easily find restaurants, lodging, gas stations, banks/ATMs and other businesses and services.

The X-970's sleek stylish design makes it fit in either on a café table or in a luxury car interior with ease. With ViaMichelin's slide and go car mount, the X-970 can quickly be moved from one car to another, easily fit into a shirt pocket and taken while walking or stowed in a locked glove compartment or hand bag for safe keeping.

Drawing on over a century of Michelin experience in travel assistance and enhanced mobility along with over 20 years of digital mapping experience, ViaMichelin develops digital travel assistance products and services for users throughout North America and Europe. Providing safety, quality, and performance to drivers with sophisticated and user-friendly solutions, ViaMichelin is one of the key players in the European GPS market. is one of the most popular online travel assistance destinations in Europe, serving as a valuable resource for directions, hotel reservations and restaurant choices.

*The real-time traffic feature will be sold separately as an option

Pricing & Availability:

The X-970 is available on October 1 at J&R, New York City, J&,,, and automotive stores throughout the U.S. The suggested retail price is $399 in the U.S.

Main features of the ViaMichelin X-970:

--  Integrated SiRFstarIII GPS receiver
--  Size: 4.25" (L) x 3.15" (W) x 0.79" (D)
--  Weight: 5.47 ounces
--  3.5" screen (320 x 240)
--  400 MHz processor
--  64 MB RAM
--  Lithium-Ion battery (3 hours)
--  SD card slot
--  3-D mapping
--  Six route options: shortest, quickest, ViaMichelin recommended,
    pedestrian, bicycle, toll avoidance
--  Loudspeaker
--  English (U.S. & U.K.), French, Spanish, German & Italian

Retail package includes:

--  ViaMichelin Portable GPS Navigation X-970
--  Car mounting systems
--  Lighter cable
--  Power adapter
--  USB cable for PC connection
--  2 GB SD card with pre-loaded U.S. maps (all 50 states and Canada)
--  ViaMichelin Navigation DVD-ROM with documentation and utility software
--  QuickStart manual

About ViaMichelin

ViaMichelin designs, develops and markets portable GPS navigation products. Founded in 2000, ViaMichelin has quickly become a leader in the European market for portable GPS navigation. ViaMichelin combines technological innovation with Michelin Group's 100-year history of publishing quality maps and touring guides. For more information, visit For additional U.S. media information and product photos, go to

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