SOURCE: ViaMichelin

December 06, 2006 09:00 ET

ViaMichelin Unveils Portable GPS Navigation X-930 in North America

Now Available at J&R Music World Online/

NEW YORK, NY -- (MARKET WIRE) -- December 6, 2006 -- ViaMichelin, the portable GPS navigation and technology firm and a subsidiary of the Michelin Group, has announced its ViaMichelin X-930 entry-level portable GPS navigation system is now available for the first time in North America at J&R Music World ( The unit is the first engineered by ViaMichelin specifically for the North American market and is designed for automotive or pedestrian navigation.

Combining ease of use and portability, the X-930 is the lightest weight product in its class, and features the latest GPS receiver technology (SiRFstarIII). Loaded with comprehensive NAVTEQ® digital map data for the United States and Canada, the X-930 can navigate users seamlessly to destinations throughout North America.

The X-930 features a slim, lightweight design (4.7 ounces) and size (4.8'' x 2.8'' x 0.7''), while providing a full-size touch screen (3.5'') for easy use and navigation. The unit also features voice and text prompted turn-by-turn guidance with street-level maps for all 50 United States and Canada. It showcases a directory of more than 1.5 million ViaMichelin qualified Points of Interest that allow users to easily find restaurants, lodging, gas stations, banks/ATMs and other businesses and services.

"The new X-930 is the most efficient and versatile all-in-one entry-level GPS unit on the market," said Steve Harf, head of U.S. marketing for ViaMichelin. "Our portable GPS makes it stress-free for people to travel confidently whether they need to find an open gas station late at night or a telephone number to make a reservation at their favorite restaurant."

The X-930 has been one of the top-selling entry-level GPS portable products in Europe for the past year based on its easy-to-use interface, lightweight design and advanced GPS processing.

Drawing on over a century of Michelin experience in travel assistance and enhanced mobility along with over 20 years of digital mapping experience, ViaMichelin develops digital travel assistance products and services for users throughout North America and Europe. Providing safety, quality, and performance to drivers with sophisticated and user-friendly solutions, ViaMichelin is one of the key players in the European GPS market The ViaMichelin website is one of the most popular online travel assistance destinations in Europe, serving as a valuable resource for directions, hotel reservations and restaurant choices.

ViaMichelin will be launching additional navigation products in North America in the next six months, according to Harf.

Pricing & Availability:

The X-930 is now available at J&R Music World online at, plus D&H Distribution, an electronics wholesaler. The product will be available at other major retail stores and websites throughout December 2006. The suggested retail price is $299 in the U.S.

Main features of the ViaMichelin X-930:

--  Integrated SiRFstarIII GPS receiver
--  Size: 4.8" (L) x 2.8" (W) x 0.7" (D)
--  Weight: 4.7 ounces
--  3.5" screen (320 x 240)
--  312 MHz processor
--  32 MB RAM
--  Lithium-polymer battery
--  SD card slot
--  Loudspeaker
Retail package includes:
--  ViaMichelin Portable GPS Navigation X-930
--  Stylus
--  Car mounting systems
--  Lighter cable
--  Power adapter
--  USB cable for PC connection
--  SD card with pre-loaded U.S. maps (all 50 states)
--  ViaMichelin Navigation DVD-ROM with documentation, utility software,
    and maps of Canada with Points of Interest
--  Installation poster and QuickStart manual
About ViaMichelin

ViaMichelin designs, develops and markets portable GPS navigation products. Founded in 2000, ViaMichelin has quickly become a leader in the European market for portable GPS navigation and plans a major introduction of its products in the U.S market in 2007. ViaMichelin combines technological innovation with Michelin Group's 100-year history of publishing quality maps and touring guides. For more information, visit For additional media information and product photos, go to


NAVTEQ is a leading provider of comprehensive digital map information for automotive navigation systems, mobile navigation devices, Internet-based mapping applications, and government and business solutions. NAVTEQ creates the digital maps and map content that power navigation and location-based services solutions around the world. The Chicago-based company was founded in 1985 and has approximately 2,100 employees located in 139 offices in 25 countries.

NAVTEQ is a trademark in the U.S. and other countries. © 2006 NAVTEQ. All rights reserved.

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