Victor Chandler

Victor Chandler

March 11, 2010 02:30 ET

Victor Chandler Extend Nottingham Forest FC Sponsorship

LONDON, UNITED KINGDOM--(Marketwire - March 11, 2010) - Online bookmaker and gaming company Victor Chandler has announced it will continue to be Nottingham Forest's official sponsor for a further two seasons. The two year deal will see the famous Victor Chandler script displayed on the Nottingham Forest shirt throughout the 2010-11 and 2011-12 seasons.

Victor Chandler, Chairman, commented: "I am delighted to have reached an agreement to continue sponsoring Nottingham Forest for a further two seasons. This season has been a huge success and I am confident the team will secure promotion to the Premier League. The global television coverage of the Premier League offers worldwide media opportunities and will benefit our Far East business particularly."

Commenting on the new deal Chandler said: "When we agreed the initial one year deal, I was sponsoring a team that had only narrowly avoided relegation to League One, now we are signing this extension with the intention of sponsoring a Premier League team. The initial deal was in six figures and this one is seven figures."

Victor Chandler's football betting department currently rate Nottingham Forest as an 8/1 shot to win the Coca-Cola Championship this season and Evens to gain promotion to the Premier League. Robert Earnshaw and Dexter Blackstock are both priced up at 5/6 to finish this season as Forest's top league goalscorer.

Mark Arthur, Chief Executive of Nottingham Forest FC is also very pleased to have reached an agreement to extend the current sponsorship deal. He commented: "We are proud of our record of forging strong associations with our principle sponsors and delivering success for them. And we are delighted Victor Chandler has agreed to extend the sponsorship agreement for a further two years."

Victor Chandler is hoping Forest gain promotion to the Premier League, although not as Champions as this would cost Chandler in the region of £6m following his pre-season promotion pledge to season ticket holders to pay for next season's renewals should they win the league.

Viv Anderson, Forest Legend and now Victor Chandler's football ambassador commented: "Victor thought he was offering a safe bet at the start of the season but the turnaround with Forest has been amazing. Billy Davies has built a tough, well organised side and even if they miss out on automatic promotion they will enter the play-offs as strong favourites to be promoted."

About Victor Chandler

Formed in 1946, Victor Chandler is one of the world's leading independent online betting and gaming organisations. The company is licensed and regulated by the Government of Gibraltar and also has its Head Office in the self-governing British Overseas Territory. With further offices in the UK, Ireland and the Far East the group offers a wide range of gaming products tailored to each individual market. The company employs over 300 people worldwide and has customers in over 160 countries making it a truly global operation.

The Victor Chandler brand is synonymous with the values of honesty, integrity and a pioneering spirit. These values have been built up over seven decades from a small family business to one of the most successful independent gaming groups in the world offering sports betting, online casino, poker and virtual games.

Sports betting is the core product and where the company's foundations were set in 1946. Customers can place bets via the phone, online or mobile phone on a wide range of sports across the globe. Football is the largest growth market and now accounts for 47% of total sports turnover, with an ever-increasing share of this market coming from in-running betting.

Online Casino is the company's fastest growing and successful gaming product. Victor Chandler launched one of the first online casinos in 2000 and the product has developed into one of the best casino offerings available on the internet. The casino is supported by a fantastic range of virtual games and online poker. Further information on all products can be found at

About Nottingham Forest

Few clubs can boast a pedigree and history as rich as Nottingham Forest.

Founded in 1865, the club has scooped all of football's top honours – both on domestically and on the continent.
They have won the Football League Championship, the FA Cup (twice), League Cup (four times) and were founder members of the Premier League.

The most successful period in their history came in the late 1970s and early '80s when, under the management of the legendary Brian Clough, they conquered European football.

Clough's men lifted the European Cup in 1979 – a feat they repeated 12 months later.

Forest are currently a Championship team but with an ambitious manager in Billy Davies they are gunning for a return to the top flight of English football.

Contact Information

  • Victor Chandler
    Peter Laverick
    Marketing Director
    00350 2000 6877
    PHA Media
    Stuart Skinner
    07950 627 999
    NFFC Press Officer
    Fraser Nicholson
    0115 982 4368