Victor Chandler

Victor Chandler

April 26, 2010 02:30 ET

Victor Chandler Launches Mister Apuestas in Spain

LONDON, UNITED KINGDOM--(Marketwire - April 26, 2010) - Victor Chandler today announced the launch of their new Spanish-facing brand.

Following detailed research into the Spanish betting market the company decided against marketing the group name, and have opted for the brand Mister Apuestas (translated as Mr. Bets in English). The company's Chairman Victor Chandler will be portrayed as Mister Apuestas in a series of marketing campaigns.

Victor Chandler, Chairman, commented: "Sport is a central part of Spanish culture. I believe that there is an opportunity to build a very strong business there, it won't be easy as there is a lot of competition who have beaten us into the online betting market, but I am confident my marketing will be distinctive."

Victor Chandler have appointed Madrid-based media agency Elogia to handle all marketing in Spain.

About Victor Chandler

Formed in 1946, Victor Chandler is one of the world's leading independent betting and gaming organisations. The company is licensed and regulated by the Government of Gibraltar and also has its Head Office in the self-governing British Overseas Territory. With further offices in the UK, Ireland and the Far East the group offers a wide range of gaming products tailored to each individual market. The company employs over 300 people worldwide and has customers in over 160 countries making it a truly global operation.

The Victor Chandler brand is synonymous with the values of honesty, integrity and a pioneering spirit. These values have been built up over seven decades from a small family business to one of the most successful independent gaming groups in the world offering sports betting - including football betting and world cup betting, online casino, poker and virtual games.

Sports betting is the core product and where the company's foundations were set in 1946. Customers can place bets via the phone, online or mobile phone on a wide range of sports across the globe. Football is the largest growth market and now accounts for 47% of total sports turnover, with an ever-increasing share of this market coming from in-running betting.

Online Casino is the company's fastest growing and successful gaming product. Victor Chandler launched one of the first online casinos in 2000 and the product has developed into one of the best casino offerings available on the internet. The casino is supported by a fantastic range of virtual games and online poker. Further information on all products can be found at www.victorchandler.com.

Contact Information

  • Victor Chandler
    Peter Laverick
    Marketing Director
    0870 800 6877