Procter & Gamble Canada

Procter & Gamble Canada

May 25, 2006 11:27 ET

Victory Lap Charity Program Goes Full Throttle to Help Raise Funds for Children's Miracle Network

TORONTO, ONTARIO--(CCNMatthews - May 25, 2006) -

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Editors Note: A photo for this release will be available on the CP picture wire via CCNMatthews.

Cross-Canada tour visits 37 Wal-Mart stores in Ontario through July 8

The Tide @ Wal-Mart Victory Lap Charity Program, which raised $116,000 for the Children's Miracle Network last year, is gearing up to make an even bigger impact in 2006 with visits to 91 Wal-Mart locations in seven provinces, including 37 in the province of Ontario between May 25 and July 8.

The fund-raising drive, whose spokesperson is budding Canadian racing star and Champ Car World Series driver Andrew Ranger, will be offering fun activities for the entire family in an effort to attain the goal of raising $150,000 for the Children's Miracle Network, a non-profit organization dedicated to helping kids by amassing funds for 170 children's hospitals across North America. There are 12 CMN hospitals in Canada, four of which are Ontario-based, in Hamilton, London, Ottawa and Toronto.

Procter & Gamble Canada plans to donate a guaranteed minimum of $100,000 on behalf of Wal-Mart and the program's participating sponsors, including Kodak, Sharpie, Duracell, Folgers and Kellogg's, at the end of the tour.

Among the activities for store visitors are exclusive displays, including a colouring tent for the kids, special giveaways and a race-car simulator, for those who want to experience the thrill of putting the pedal to the metal. An Andrew Ranger replica car will also be on display, offering people the opportunity to have their picture taken and receive a complimentary photo. For a small donation, those looking to obtain a larger-sized image will be getting their memorable snapshot in a matter of seconds directly on-site.

"The outstanding support of our partners and the people in the communities we visited was instrumental in the success of the Victory Lap program last year," said Mark Pawliw, Senior Account Executive of Procter & Gamble. "P&G and Wal-Mart are proud to be a part of such a dynamic partnership group in a collaborative effort to build on this success and take the program to the next level in helping a very worthy cause."

Ranger, 19, who last year became the youngest Champ Car driver to earn a spot on the podium with a second-place performance in Monterrey, Mexico, and currently fourth in the championship standings after three races, welcomes the opportunity to be involved in the program for a fourth straight year.

"I am a big admirer of the work that is done by the Children's Miracle Network in helping so many children throughout North America," said Ranger. "I'm happy to join with Procter & Gamble Canada and Wal-Mart Canada to do whatever I can to support the Victory Lap program. This is one way for me to give something back to the community and the families that are a part of these communities."

In conjunction with the Tide @ Wal-Mart Victory Lap Charity Program, as many as five "Champion Children" from the CMN and their families will be treated to a special day at the track on the Friday of each Champ Car World Series race in Canada. The youngsters will have the opportunity to meet personally with Ranger for a series of activities in the paddocks and in pit lane at the Toronto, Edmonton and Montreal events.

In his capacity as ambassador for the Tide @ Wal-Mart Victory Lap Charity Program, Ranger will also be taking part in autograph sessions in selected Wal-Mart stores, as well as visiting CMN-affiliated hospitals, during the summer.

For more information on the calendar and scheduled times for tour stops at participating stores, please visit and click on the in-store promotions icon.

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