SOURCE: Videojug

Videojug

May 05, 2010 10:08 ET

Videojug Celebrates Four Years in the Business of 'How To' Online Video

Exceeds 65 Million Annual Visits and 20 Million Monthly Film Views

LONDON--(Marketwire - May 5, 2010) -  Videojug, the original UK pioneer of 'how-to' online video, today celebrates its 4th anniversary. U.K. online video viewing continues to boom, with the latest statistics showing an increase of 37% during the last year*. With more than 65 million visits to videojug.com in the past year alone, and with users able to choose from the library of over 100,000 plus videos, Videojug has reinforced its position as a major source of video and text advice for internet users around the world. 

Born out of frustration at not being able to find a video on how to change a car tyre, Videojug.com went into beta in May 2006. Since then, Videojug has created more than 50,000 quality informative videos from studios in LA and London while curating another 50,000 from the 'best of the web,' covering subjects ranging from cooking to health to technology and dating. Videojug is rapidly adding video content across all of its 10 channels, with the ultimate aim of creating millions of pieces of self-help advice.

Over time, Videojug integrated further innovative features and services into its offering, including a thriving question and answer forum with professionally produced content from partners such as 'How To Books'. The global appeal of Videojug's content to worldwide audiences led the company to tailor its film library to be easily translated into foreign languages. Combining these features with their professional content, Videojug has maintained a continuous 5% monthly increase in site traffic and an increasingly high search engine ranking, driving over 20 million video streams per month globally on www.videojug.com and partner platforms.

Videojug has signed a range of international syndication deals, including Agora in Poland, Canoe in Canada, MSN in the USA & UK, RTL in Germany, Yell.com in the UK and YouTube globally. In addition, understanding the value of its unique, highly targeted platform for reaching customers that are searching for a solution, Videojug has become a major player in the production and distribution of branded content, with clients including Citroën, COI, DVLA, Dulux, Microsoft, Neal's Yard, Panasonic, Sony and Unilever.

Rupert Ashe, one of the original founders and now Chairman of Videojug said: "In a world dominated by US media groups and online publishers, Videojug is emerging as a standout UK success story. We have a huge global audience and we are moving into profit, with revenues are rising at over 70% per annum. People all over the world want to "Get good at life", by learning new skills. We're meeting that demand with high quality content that offers advertisers a targeted environment where their customer is one click away from purchase. As part of Videojug's continued drive for innovation, we're excited about rolling out new platforms, applications and alliances over the coming months."

Notes to Editors on Videojug
Videojug, owns www.videojug.com, the world's most popular 'How to' video website, with over 125,000 professionally-produced and curated, high definition videos. The easy to follow, bite-size 'How to' guides cover an enormous range of topics from beauty and style know-how, health issues, DIY dilemmas and how best to tackle parenting problems. Videojug is the No.1 Most Viewed UK Guru Channel on YouTube and is No.12 Most Viewed Guru Channel on YouTube globally. "Videojug is a market leader in factual "how-to" videos having enjoyed continual, strong growth since it pioneered the "How-To" sector in 2006. Videojug has built a substantial library -- running to tens of thousands of films -- of professionally-produced factual, informative videos." (http://www.youtube.com/t/partnerships_success).

* comScore Video Metrix, 26 April 2010