SOURCE: VICORP Restaurants, Inc.

October 04, 2007 13:42 ET

Village Inn and Bakers Square Join Forces With the National Fire Protection Association to Raise Fire Safety Awareness

During National Fire Prevention Week, Proceeds Raised Will Benefit the National Fallen Firefighters Foundation

DENVER, CO--(Marketwire - October 4, 2007) - VICORP Restaurants, Inc., owner of Village Inn and Bakers Square restaurants, will kick off a national campaign on Sunday, Oct. 7 to raise money for the National Fallen Firefighters Foundation and to promote fire safety awareness by educating local communities on the simple things people can do to keep their families safe from a potential fire.

The fire safety awareness campaign will take place during National Fire Prevention Week, Oct. 7 - 13, 2007. Village Inn and Bakers Square will be providing families at participating restaurants nationwide with tips on fire prevention and planning. These tips, developed by the National Fire Protection Association, will remind families of fire safety basics and encourage them to create and practice an escape plan so they are prepared in the event of a fire.

According to the National Fire Protection Association, only one in four families has devised and practiced a plan to escape a fire. Village Inn and Bakers Square restaurants will be distributing fire safety tips that people can accomplish easily at home. Examples of the tips being provided include:

--  Create a home fire escape plan with your family
--  Know two ways out of each room in your home
--  Be sure you have a working smoke alarm on every level
--  Pick an outside meeting place where everyone can gather after they
    have escaped to safety
    

"There is clearly a need to educate the public on fire safety and how families can create an escape plan in the event of a fire," said Chief Ronald J. Siarnicki, Executive Director, National Fallen Firefighters Foundation. "We are thrilled to work with Village Inn and Bakers Square to spread the word about the importance of fire safety so we can decrease the number of fire injuries and fatalities that we see each year. We are also extremely grateful for the generous donation being made to the National Fallen Firefighters Foundation."

Eat at Village Inn and Bakers Square/ Support the National Fallen Firefighters Foundation

Village Inn and Bakers Square have teamed up with the National Fallen Firefighters Foundation to raise money to support the foundation and the families who have lost loved ones in the line of duty. Participating Village Inn and Bakers Square restaurants will make a donation to the National Fallen Firefighters Foundation for every entrée sold from 4 p.m. to close on Monday, Oct. 8. Both restaurants also will be accepting additional donations for the foundation from guests during National Fire Prevention Week.

"We are dedicated to honoring the firefighters who bravely protect our families and our communities," said Ken Keymer, CEO of VICORP Restaurants, Inc. "We encourage our guests to visit their favorite Village Inn or Bakers Square restaurant during National Fire Prevention Week so they can contribute to an important cause and learn how they can protect their own families."

In addition to distributing fire safety tips to restaurant guests, Village Inn and Bakers Square will also be distributing fire safety tips in the communities surrounding their restaurants.

About VICORP Restaurants, Inc.

Headquartered in Denver, VICORP Restaurants, Inc. operates two restaurant concepts under proven and well-recognized brands, Village Inn and Bakers Square. Founded in 1958, VICORP has 405 restaurants in 25 states, consisting of 312 company-operated restaurants and 93 franchised restaurants. Village Inn is known for its strong breakfast heritage and serves signature breakfast items throughout the day in addition to traditional American fare for lunch and dinner. Bakers Square offers distinct, high-quality menu offerings for breakfast, lunch and dinner complimented by its award-winning pies, including dozens of varieties of multi-layer specialty pies made from premium ingredients.

Contact Information

  • Contacts:
    Amanda Brannum
    GroundFloor Media, Inc.
    Cell: 214-682-8300
    Email Contact

    Jill Preston
    VICORP Restaurants, Inc.
    Office: 303-672-2226
    Cell: 303-875-8628
    Email Contact