SOURCE: Coremetrics


April 19, 2010 09:00 ET

Virgin Atlantic Airways Appoints Coremetrics for Web Analytics and Strategic Consultancy

SAN MATEO, CA--(Marketwire - April 19, 2010) -  Coremetrics, the leader in marketing optimization, today announced a deal with Virgin Atlantic Airways to deliver Coremetrics Analytics™, customizable reporting tool Coremetrics Explore™, and specialist analyst consultancy from Coremetrics Strategic Services.

Coremetrics Analytics will enable Virgin Atlantic to assess how effectively its website and online marketing channels drive conversions, allowing the brand to relentlessly optimize to meet key performance indicators. Coremetrics Explore will present analytics data in accessible, customizable, visual reports.

Virgin Atlantic will also be working with Coremetrics Strategic Services to support its in-house analysts. Coremetrics' team of experts will deliver strategic recommendations to improve Virgin Atlantic's marketing and promotional activities, as well as its website design and usability.

"Having managed our previous analytics system in-house, our primary objective in appointing a new analytics supplier was to find a partner that could deliver strategic consultancy and support, in addition to effective technology," said Veronica Brown, ecommerce commercial manager for Virgin Atlantic. "The team's expertise and sector understanding means that we are confident Coremetrics will provide us with data and insight we need to meet our business goals."

"Maximizing online inquiries and bookings is key for Virgin Atlantic," said Richard Sheppard, vice president and general manager, Coremetrics EMEA. "The company understands the important role of analytics in capitalizing on the strengths of its online marketing and adjusting under-performing areas. Virgin Atlantic will also be benefiting from the specialist analytics insight and broad industry expertise of our Strategic Services team."

About Virgin Atlantic
Since it was founded in 1984, Virgin Atlantic Airways has become Britain's second largest carrier serving the world's major cities. Now based at both London's Gatwick and Heathrow airports, it operates long haul services to thirty destinations world-wide as far apart as Las Vegas and Shanghai.

Virgin Atlantic has enjoyed huge popularity, winning top business, consumer and trade awards from around the world. The airline has pioneered a range of innovations setting new standards of service, which its competitors have subsequently sought to follow. Despite Virgin Atlantic's growth the service still remains customer driven with an emphasis on value for money, quality, fun and innovation.

About Coremetrics
Coremetrics is the leader in marketing optimization. Its products help businesses relentlessly optimize their marketing programs to make the best offer, every time, anywhere, automatically. More than 2,100 online brands globally use Coremetrics' Software as a Service (SaaS) to optimize their online marketing. Coremetrics' integrated marketing optimization solutions include real-time personalized recommendations, email targeting, display ad targeting across leading ad networks, and search engine bid management. The company's solutions are delivered on the only online analytics platform designed to anticipate the needs of every customer, automate marketing decisions in real time, and syndicate information across all customer channels. The company is privately held with funding from Accel Partners, FTV Capital, Highland Capital Partners, and W Capital Partners, and is headquartered in San Mateo, California.

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Contact Information

  • Media Contacts:
    Michela Stribling
    Senior Director, Corporate Communications
    (650) 762-1433
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    Shelley Risk
    Horn Group for Coremetrics
    (415) 905-4037
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