Virgin Games

Virgin Games

April 30, 2010 07:00 ET

Virgin Bingo Players Vote Ricardo the Jalapeno for PM

LONDON, UNITED KINGDOM--(Marketwire - April 30, 2010) - Virgin Games (www.virgingames.com), the leading online gaming company, has today announced the results of its survey of Virgin Bingo (www.virginbingo.com) customers, naming who they would like to reside at 10 Downing Street. Of the 420 respondents, 43% would prefer the new face of Virgin Bingo - Ricardo the bearded Jalapeno – to be our next Prime Minister, followed by Nick Clegg (25%), David Cameron (18%) and Gordon Brown (14%). 

The bearded Jalapeno is part of a £1 million television advertising campaign for 2010 and features in a 30 second animated advert running for the next six months across both terrestrial and freeview channels. The campaign focuses primarily on women aged between 25 and 45 - the core target market for online bingo and has already resulted in a 100 per cent increase in player registration.

Simon Burridge, CEO of Virgin Games, commented:

"We're thrilled that Ricardo has been such a hit. His appeal has been evident in the massive surge in registration at Virgin Bingo. What is worrying, however, is that Ricardo's by far the most popular choice for PM – maybe it's the beard? Perhaps the party candidates need to take some tips from Ricardo's manifesto – he doesn't propose spending cuts, but he does offer one hour of no lose bingo every day!"

Launched in 2004, Virgin Games is one of the UK's leading online gaming sites. To visit Virgin Games go to www.virgingames.com.

Notes to editors:

About Virgin Games:

Virgin Games (www.virgingames.com) launched in June 2004 and has quickly established itself as one of the leading gaming websites in the UK.

Virgin Games currently comprises three distinct offerings:

  • Virgin Casino, offers content from a range of games suppliers including Wagerworks, Cryptologic, Freemantle and Ash Gaming, bringing consumers classic casino games like blackjack and roulette, as well as great feature slots like Monopoly, Rubik's, X-Factor and the highly popular MegaJackpots progressive games, with a jackpot value of over £1,500,000
  • Virgin Poker, part of the Boss Media network, offers a huge array of games and content for beginners through to experienced pros – as well as the most generous loyalty scheme in the industry
  • Virgin Bingo, part of the Virtue Fusion network, offers cash prizes worth thousands of pounds in the progressive jackpots, as well as Virgin prize bingo and a range of unique Virgin Games bingo games.

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