SOURCE: Virgin Mobile USA

Virgin Mobile USA

December 08, 2009 16:24 ET

Virgin Mobile USA to Present 2009/2010 Monster Ball Starring Lady Gaga With Opportunities for Locals to Volunteer in Chicago to Earn Free Tickets to Show

Seats to Highly Anticipated Show Will Be Available for Fans in 15 Markets Through National "FREE.I.P." Volunteer Program to Benefit Homeless Youth

WARREN, NJ--(Marketwire - December 8, 2009) - Virgin Mobile USA in November announced its title sponsorship of the upcoming Lady Gaga North American concert tour. The tour, "Virgin Mobile Presents The Monster Ball Starring Lady Gaga," features special guest Kid Cudi.

For the first time, Virgin Mobile USA will extend its innovative "FREE.I.P." program to a national tour, offering fans who volunteer their time to homeless youth organizations access to free show tickets.

"I'm thrilled to partner with Virgin Mobile on my tour," said Lady Gaga. "They are a great brand and company and I'm really happy to see them encouraging my fans to help out homeless youth and the agencies that provide at-risk youth with critical support."

"Lady Gaga is an incredible performer and cultural force," said Bob Stohrer, Chief Marketing Officer, Virgin Mobile USA. "Throughout the tour, we will provide unique opportunities and experiences to our customers while also extending our popular 'FREE.I.P.' program. Over the past three years, Virgin Mobile has been committed to the fight to end youth homelessness through Virgin Mobile's The RE*Generation initiative, and we see great opportunity to raise awareness and support for this cause through our partnership with Lady Gaga and The Monster Ball tour."

Virgin Mobile USA's "FREE.I.P." volunteer program originated at Virgin Mobile FreeFest, held this past August. The initiative gives concert fans the chance to receive premium tickets in exchange for volunteer hours at local homeless youth organizations throughout the country. This past summer, the "FREE.I.P." program at FreeFest generated more than 30,000 hours of community service by concert-goers. The volunteer program will start with Lady Gaga's San Francisco concert on December 13 and 14 and include all U.S. cities on the tour through January 24. To learn more about volunteering for a free Lady Gaga ticket in Atlanta visit www.ladyvirgin.com. Volunteer opportunities have begun and will run through December 13. The tour stops in Atlanta on December 28 and December 29.

ABOUT LADY GAGA

Lady Gaga exploded onto the global cultural landscape this year with her massive pop anthems and her fashion-forward aesthetics. Worldwide, she has sold more than four million copies of her debut album, The Fame, and more than 25 million singles, making her music's biggest breakout star of the decade. She is the only artist since the inception of monitored radio airplay to claim four #1 hits from a debut album ("Just Dance," "Poker Face," "LoveGame" and "Paparazzi"). Her next tour, the "electro-pop-opera" extravaganza "The Monster Ball" kicks off later this year and runs through January 2010 and it follows the release of her new album The Fame Monster.

About The RE*Generation

The RE*Generation is Virgin Mobile USA's pro-social initiative to address the issue of youth homelessness and empower a generation to help its own. For the past three years, Virgin Mobile has been a consistent voice in raising awareness for the more than one million young people living on the streets, fundraising and promoting volunteerism. The National Alliance to End Homelessness will honor Virgin Mobile USA with the 2010 Private Sector Achievement Award at its annual Kennedy Center Awards Ceremony in April 2010 for its significant contributions in the struggle to end youth homelessness. For more information, visit www.virginmobileusa.com/regeneration.

About Virgin Mobile USA, Inc.

Virgin Mobile USA, Inc., through its operating company Virgin Mobile USA, L.P., offers millions of customers control, flexibility and choice through Virgin Mobile's Plans Without Annual Contracts as well as pay-as-you-go and contract offerings, with national coverage powered by the Sprint PCS network. Virgin Mobile USA is known for its award-winning customer service, with 90% of its own customers reporting satisfaction.

Virgin Mobile USA's smart, stylish and affordable handsets are available at approximately 40,000 top retailers nationwide and online with Top-Up cards available at approximately 150,000 locations and online at http://www.virginmobileusa.com/. Learn more about Virgin Mobile USA at Facebook and Twitter.