SOURCE: Virgin Mobile USA

Virgin Mobile USA

December 17, 2009 07:30 ET

Virgin Mobile USA to Present 2009/2010 Monster Ball Starring Lady Gaga With Opportunities for Locals to Volunteer in New York to Earn Free Tickets to Show

Seats to Highly Anticipated Show Will Be Available for Fans in 15 Markets Including New York City Through National "FREE.I.P." Volunteer Program to Benefit Homeless Youth

WARREN, NJ--(Marketwire - December 17, 2009) - Virgin Mobile USA in November announced its title sponsorship of the upcoming Lady Gaga North American concert tour. The tour, "Virgin Mobile Presents The Monster Ball Starring Lady Gaga," features special guest Kid Cudi and is coming to New York City from January 20 - 24.

For the first time, Virgin Mobile USA will extend its innovative "FREE.I.P." program to a national tour, offering fans in New York the chance to donate "Service Kits" to homeless youth organizations in exchange for access to a free show ticket. Volunteer sign up has begun and will run through January 5. Volunteers will earn tickets to the January 20 show.

Virgin Mobile USA's "FREE.I.P." volunteer program originated at Virgin Mobile FreeFest, held this past August. The initiative in New York City gives concert fans the chance to receive premium tickets in exchange for collecting and assembling "Service Kits" made up of hygiene items like deodorant, toothpaste, lip balm, etc to be handed out to homeless youth through local homeless youth organization, Green Chimneys. This past summer, the "FREE.I.P." program at FreeFest generated more than 30,000 hours of community service by concert-goers.

The volunteer program kicked off with Lady Gaga's San Francisco concert on December 13 and 14 and will include all U.S. cities on the tour through January 24. To learn more about volunteering for a free Lady Gaga ticket in New York or to sign up for a "Service Kit" Drop Off Time visit www.ladyvirgin.com/freeip.

"I'm thrilled to partner with Virgin Mobile on my tour," said Lady Gaga. "They are a great brand and company and I'm really happy to see them encouraging my fans to help out homeless youth and the agencies that provide at-risk youth with critical support."

"Lady Gaga is an incredible performer and cultural force," said Bob Stohrer, Chief Marketing Officer, Virgin Mobile USA. "Throughout the tour, we will provide unique opportunities and experiences to our customers while also extending our popular 'FREE.I.P.' program. Over the past three years, Virgin Mobile has been committed to the fight to end youth homelessness through Virgin Mobile's The RE*Generation initiative, and we see great opportunity to raise awareness and support for this cause through our partnership with Lady Gaga and The Monster Ball tour."

ABOUT LADY GAGA

Lady Gaga exploded onto the global cultural landscape this year with her massive pop anthems and her fashion-forward aesthetics. Worldwide she has sold more than four million copies of her debut album, The Fame, and more than 25 million singles, making her music's biggest breakout star of the decade. She is the only artist since the inception of monitored radio airplay to claim four #1 hits from a debut album ("Just Dance," "Poker Face," "LoveGame" and "Paparazzi"). Her next tour, the "electro-pop-opera" extravaganza "The Monster Ball" kicks off later this year and runs through January 2010 and it follows the release of her new album The Fame Monster.

About The RE*Generation

The RE*Generation is Virgin Mobile USA's pro-social initiative to address the issue of youth homelessness and empower a generation to help its own. For the past three years, Virgin Mobile has been a consistent voice in raising awareness for the more than one million young people living on the streets, fundraising and promoting volunteerism. The National Alliance to End Homelessness will honor Virgin Mobile USA with the 2010 Private Sector Achievement Award at its annual Kennedy Center Awards Ceremony in April 2010 for its significant contributions in the struggle to end youth homelessness. For more information, visit www.virginmobileusa.com/regeneration.

About Virgin Mobile USA

Virgin Mobile USA, part of the new Prepaid group of Sprint Nextel (NYSE: S), offers millions of customers control, flexibility and connectivity through Virgin Mobile's Plans Without Annual Contracts for cell phone service and no-contract Broadband2Go high-speed Web access. Its full slate of stylish and attractive handsets is available at more than 40,000 retail outlets throughout the country including Best Buy, RadioShack, Target and Wal-Mart. Virgin Mobile Top-Up cards are available at almost 150,000 locations nationwide and can be used for Assurance Wireless and Broadband2Go. Virgin Mobile USA offers Pink Slip Protection*, which provides eligible monthly customers who lose their jobs free service for up to three months. For more information, visit www.virginmobileusa.com.