SOURCE: Virtual Ed Link, Inc

May 04, 2010 08:00 ET

Virtual Ed Link Announces Freemium Business Model With Projected Revenues of $10 to $14 Million Annually

FAIRFIELD, NJ--(Marketwire - May 4, 2010) -  Virtual Ed Link, Inc. (PINKSHEETS: VRED) -- Virtual Ed Link announced today that it is releasing a new "freemium" business model for New York and New Jersey school districts. Freemium is a business model that works by offering basic safety and security Web services for free, while charging a premium for advanced or special features.

The base services included in the model contain notifications, policies and procedures, emergency preparedness and safety and security tips. Set up revenue associated with the base services would be approximately $500,000 annually. Based upon VELI's current rate of add-on services per school, the premium services model could generate between $10 million and $14 million annually.

The freemium model will enable school districts with 2010 - 2011 budget cuts to provide safety and security services to their respective students, parents, staff and administration without the typical upfront payments usually associated with security services. This pay-as-you-go model is intended to help schools in their time of need.

The freemium model was conceived by Virtual Ed Link and its major distribution partners in New Jersey and New York. These two partner organizations represent about 600 school districts with purchasing power to reach to over 1,000 school districts.

The premium services include carrier grade emergency alerting, physical security management, eLearning and learning management services and courseware such as Swine Flu Awareness, Safe Internet Security Practices for Student and Parents, and 600 other individual lessons.

"We believe this freemium model gives schools the opportunity to provide essential services to their districts during these fiscally hard times," said John Bay, President and CEO. "At the same time, it establishes VELI as a leader in the school safety and security markets both in terms of market penetration and recurring revenues."

About Virtual Ed Link, Inc.
Virtual Ed Link, Inc.,
(PINKSHEETS: VRED), sells the Safety and Security Management System (SSMS), which uses proprietary core technology solutions developed by Viyya Technologies. The Safety and Security Management System is marketed and sold primarily to schools and colleges around the U.S. and geared to be used as a collaborative Web 2.0 tool to share general information retrieved from any internet source among the school users, and especially, in the event of threats or danger, to disseminate alerts to help and guide students, parents, faculty and law enforcement in the actions necessary to help protect school attendees, and school infrastructure.

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