SOURCE: Entertainment Merchants Association

Entertainment Merchants Association

August 18, 2010 14:01 ET

"Virtual Gift Bag" With Digital Movies to Be Distributed Through MOD Systems Kiosks at EMA's Digital Media Pipeline

Conference Attendees Can Download Digital Versions of Popular New Release Movies and Receive Conference Materials on an SD Card

ENCINO, CA--(Marketwire - August 18, 2010) - The Entertainment Merchants Association (EMA) has teamed with MOD Systems to provide "virtual gift bags" to all attendees at the upcoming "Digital Media Pipeline '10: The Business of Digital Entertainment" conference. Perfectly suited to the Digital Media Pipeline audience, the innovative gift bags are the first to include digital movies from among the thousands of titles in the MOD Systems digital download kiosk, as well as digital files of all conference materials. Digital Media Pipeline '10 is the first conference to provide digital entertainment content and conference materials on Secure Digital (SD) memory cards to attendees.

Each Digital Media Pipeline '10 attendee will receive an 8 GB SD card from Kingston Technology with new release digital movies from the MOD Systems digital download kiosk and the complete conference materials. Attendees can visit the MOD Systems kiosk throughout the day to download additional movies. Digital movie downloads take only a couple of minutes, and movies can be played back on a Windows®-based computer using the MOD Systems GreenPlay™ Media Player, included with each download. Randomly selected SD memory cards will also include a digital "Golden Ticket" for various prizes, including a drawing for a Slingbox® media player.

"We are very excited to host the first event where MOD Systems will provide digital movie downloads as well as conference materials and give-aways on SD cards to all attendees," said Bo Andersen, President and CEO of EMA. "This initiative is a perfect fit for Digital Media Pipeline '10, which is focused on the business of digital entertainment."

Digital Media Pipeline '10, which is presented by the Entertainment Merchants Association, will be held on September 15 at the Skirball Cultural Center in Los Angeles. This second-annual, one-day event brings together digital entertainment content owners, service providers, and retailers to focus on business-to-business opportunities in the digital delivery of home entertainment to consumers. Digital Media Pipeline '10 will feature leading digital entertainment executives and industry analysts discussing the current landscape of and the future for digital entertainment, as well as its supply chain, variety of business models, marketing opportunities, and technologies supporting mobility and portability. Please see for the event schedule and speakers.

MOD Systems' Senior Vice President of Sales, Marketing and Business Development Larry Smith will be featured in a spotlight presentation at Digital Media Pipeline '10. He will discuss the GreenPlay technology, a new, high-quality digital video format that enables consumers to quickly download movies and TV programs to SD memory cards from self-service kiosks and play them on a wide range of PCs and consumer electronics devices.

The Hollywood Reporter is the Media Sponsor of Digital Media Pipeline '10.

At the conclusion of Digital Media Pipeline, EMA will present its Digi Awards, which recognize outstanding achievement in digital entertainment retailing, content, and innovation.

The registration fee for Digital Media Pipeline is $295 for EMA members and $395 for non-members. Discounts are available for multiple attendees from a single company. To register for Digital Media Pipeline or for further information, please see

Entertainment Merchants Association

The Entertainment Merchants Association (EMA) is the not-for-profit international trade association dedicated to advancing the interests of the $34 billion home entertainment industry. EMA-member companies operate approximately 40,000 retail outlets in the U.S. and 50,000 around the world that sell and/or rent DVDs, computer and console video games, and digitally distributed versions of these products. Membership comprises the full spectrum of retailers (from single-store specialists to multi-line mass merchants, and both brick and mortar and online stores), distributors, the home video divisions of major and independent motion picture studios, video game publishers, and other related businesses that constitute and support the home entertainment industry. EMA was established in April 2006 through the merger of the Video Software Dealers Association (VSDA) and the Interactive Entertainment Merchants Association (IEMA).

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