SOURCE: Virtual Pharma Rep

Virtual Pharma Rep

January 21, 2010 10:14 ET

Virtual Pharma Rep™ Launches Into South African Market

Virtual Pharma Rep™ Leads the Virtual Sales Revolution in South Africa's Pharmaceutical Industry

OAK BROOK, IL--(Marketwire - January 21, 2010) - Virtual Pharma Rep™, a marketing and sales firm that utilizes a patent pending virtual sales method, today announced their launch in the South African market. Virtual Pharma Rep™ delivers a virtual sales process that revolutionizes expensive pharmaceutical sales models, and reduces marketing and promotional budgets by more than 80 percent. This frees up budget for potential increases within research and development, and a reduction in overall drug costs that could possibly impact the end user -- the patient.

Virtual Pharma Rep™ has realized significant U.S. interest and success, thus enabling them to explore other markets that have not made a shift into virtual sales programs. With the upcoming launch of potential blockbuster drugs into the South African market which have already been approved and marketed within the US, Virtual Pharma Rep™ saw the opportunity to use their experience and knowledge, as well as the historical success of the U.S. campaigns for these drugs, and enter the South African pharmaceutical marketing arena.

Sales and marketing are traditionally among the largest expenditures for pharmaceutical companies. Virtual Pharma Rep™ leverages technology to deliver powerful messages through virtual representatives to targeted sales audiences, thus significantly decreasing the expenses accrued by pharmaceutical sales teams, while also bolstering sales team efficiency.

"We are excited by the interest generated by Virtual Pharma Rep within the U.S. market. We saw the opportunity to enter a new international market with some experience under our belt," said Jim Rediehs, President of Virtual Pharma Rep™. "With major products about to enter the South African market, we believe there is a real opportunity to help the pharmaceutical companies maximize tight marketing budgets. We bring significant lessons learned from the U.S. launches of these and other pharmaceutical products, and as a result can help the South African Pharmas realize even greater success."

For more information, visit www.virtualpharmarep.com

About Virtual Pharma Rep™

Virtual Pharma Rep is revolutionizing the pharmaceutical industry by leading the paradigm shift to virtual sales support and service models that enhance or replace existing and expensive pharmaceutical marketing strategies. Virtual Pharma Rep is led by a highly experienced team of pharmaceutical industry veterans and growth strategists. For more information visit www.virtualpharmarep.com

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