SOURCE: JetPay Merchant Services, LLC

October 30, 2006 11:55 ET

Visa and MasterCard Rules & Regulation Clarification Is Now Just a Click Away; JetPay Merchant Services Debuts "AskJetPay.com"

DETROIT, MI -- (MARKET WIRE) -- October 30, 2006 --JetPay Merchant Services, LLC, an affiliate of Dallas-based payments services company JetPay, LLC, and the nation's leading provider of the JetPay™ suite of payment transaction processing solutions, has announced the launch of AskJetPay.com, a web portal that provides that nation's bankcard merchants with the means to obtain clarification on issues involving compliance with Visa's and MasterCard's operating regulations and dispute resolution rules.

AskJetPay.com is an extension of the business model that has quickly propelled JetPay Merchant Services to its position among the nation's top 50 bankcard acquirers. The site is an addition to the company's several online properties designed to educate bankcard merchants on the complexities of the card Association's myriad of rules and regulations, and further distinguishes JetPay Merchant Services' "best practices" approach to its market and business development strategies.

"While others seemingly remain interested in simply selling merchant accounts, our focus has been and continues to be about educating our clients on compliance with the rules and regulations that govern card acceptance," said David L. Tepoorten, president of JetPay Merchant Services, LLC. "Transaction and account compliance are the primary drivers behind every merchant's effective cost for bankcard acceptance. We're committed to working with all account stakeholders for our merchant clients -- providing substantive direction to help them mitigate their cost and risk on sales to the greatest possible extent.

"The launch of AskJetPay.com is especially timely given the recent decision by Visa USA to publish its interchange rates. While rate disclosure is positive for the merchant community, most merchant services providers either don't know or don't understand the interchange qualification process and fewer still have an incentive to train and educate their merchant clients on acceptance best practices to ensure compliance."

About JetPay Merchant Services, LLC

JetPay Merchant Services, LLC is "Setting the Standard in Payments Delivery®" by providing transaction processing products and Visa and MasterCard merchant account support that enable its clients to convert payments acceptance technologies into business solutions. JetPay Merchant Services is an industry specialist in merchant account acquisition and management, and deploys its recommended payments acceptance solutions, services, software & strategies for credit card, debit card, prepaid/gift card, and electronic check acceptors across North America. For more information visit www.jetpayms.com or www.askjetpay.com.

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