SOURCE: Viscom International

August 07, 2008 14:41 ET

Viscom International Unveils Industry's First

"Consumer Bill of Rights" for Users of Prepaid Phone Cards

ATLANTA, GA--(Marketwire - August 7, 2008) - Viscom International Inc., providers of BEST™ Mexico prepaid products and marketing services for the U.S. Hispanic market, unveiled the prepaid phone card industry's first ever "Consumer Bill of Rights."

Frustrated by companies that prey on the growing immigrant population because of their unfamiliarity with prepaid products and by the complicated manner in which they present rate information, Viscom created its "Consumer Bill of Rights" to establish and deliver a higher standard of consumer expectations. These same high standards have always been the guiding principles in establishing the company.

"We believe consumers deserve to know what they can expect from a prepaid phone card, no matter what destination they are calling or company it was purchased from," says John M. Wise, president and CEO of Atlanta-based Viscom International. "Viscom has always dealt with its customers transparently and is now leading the way in outlining exactly what consumers should demand from their prepaid phone cards."

According to Wise, Viscom welcomes greater enforcement by the Federal Trade Commission and applauds the recent state government actions cracking down on misleading prepaid providers in the industry. "Our company was built on building a rock solid, transparent brand that provides all minutes promised to consumers. It's a business model that works, and we believe other prepaid providers can and should deal fairly with consumers."

Establishing industry standards for consumers, Viscom's "Consumer Bill of Rights" states:

--  The consumer will always receive the number of minutes that is
    prompted on a call.
    There will NEVER be a voice prompt given on a phone card that does not
    deliver what the consumer expects on that call -- the number of minutes
    on the voice prompt will ALWAYS be the number of minutes delivered on
    that call. If the voice prompt says 60 minutes, that does not mean 58
--  Viscom fee information is 100% transparent.
    All fees or other methods of reducing the original value or remaining
    balance will be disclosed on each card, rate posters, Viscom's Web
    site, and other point-of-sale materials.
--  Viscom products will be easy to use and understand.
    Viscom products will always be easy to use (access numbers clearly
    identified), easy to understand (in the consumer's own language) and
    will explain exactly what the consumer will receive with their purchase
    (rate structure clearly explained).
--  Viscom offers real Spanish language customer service.
    Viscom consumers will have full access to a live customer service
    representative, 24 hours a day, seven days a week, in the customer's
    own language.
--  Viscom offers a 100% product guarantee.
    If the product does not work to the customer's satisfaction, Viscom
    will replace the product or provide a refund.
--  All Viscom products offer quality minutes.
    Viscom offers a typical grace period of 25 seconds on each call to ensure
    customers are not charged if their call is answered by an answering machine
    or if they call a wrong number.

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