Vision Critical

Vision Critical

February 17, 2010 08:00 ET

Vision Critical Celebrates Record Profits for 2009

CEO Angus Reid predicts another jump in revenue for 2010

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Feb. 17, 2010) - Strategic interactive research and technology company Vision Critical announces a year of unprecedented accomplishments in 2009, including a surge in profitability. Revenue increased 50% over the previous year and marks the most successful year in the company's history.

CEO Angus Reid attributes the banner year to the company's unique, recession-proof balance of ground-breaking technology and outstanding research talent. The combination of complete solutions – with interactive technology actually designed and guided by researchers – as well as the company's proprietary global panels that include tens of thousands of consumers throughout the USA, UK and Canada, provides the company's clients with a faster, cost-effective and cutting-edge way to interact with consumers.

"I'm proud of the impressive achievements we've made in 2009," says CEO, Angus Reid. "We've hired more than 100 qualified new employees, we've invested in new products and we're already on course for an additional 50 per cent growth in revenue for 2010."

In 2010, Vision Critical has already scored top marks in a global quality measurement initiative for online panels and CEO Angus Reid has been inducted into the Marketing Hall of Legends. The company, which currently has offices throughout the US, Canada, UK, France and Australia, plans to fill another 120 new global staff positions and expand global operations into Germany, China and other parts of Europe.

2009 Highlights:

  • Welcoming 109 new hires, including:
    • Andrew Iain Reid, MD, Corporate Development (30-year veteran; former President, GfK Global Custom Research)
    • Peter Harris, MD, Australia & New Zealand (20-year veteran; National President, AMSRS; former MD, Colmar Brunton)
    • Patricia Hughes, EVP, Consumer Practice (30-year veteran; former MD, GfK consumer sector, GfK Custom Research)
  • Adding a new roster of clients, including Starbucks, MTV Networks and GM
  • Launching US and UK online consumer panels
  • Teaming up with NASCAR to win the prestigious Forrester Groundswell Award
  • Gaining recognition as one of the fastest-growing technology companies in North America
  • Collaborating with the NBA to win two David Ogilvy Awards
  • Opening two new global offices: in Sydney and Minneapolis
  • Expanding the partner program that provides Vision Critical's custom panel and community platform to leading companies around the world
  • Partnering with Britain's most widely-read political blog,, as polling agency of record
  • Merging with sister company, Angus Reid Strategies

About Vision Critical®

Vision Critical is a strategic interactive research company combining interactive technology, strategic researchers and global panels. We help companies reduce research costs while generating engaging and insightful relationships with consumers. Vision Critical uses a visual approach, panel technology and our own global panels to embrace markets with the click of a mouse. The company has offices across North America, Europe and Australia and a Global Partner Program that provides other research companies and consultants with access to our technology.

Angus Reid Public Opinion is the global public affairs practice of Vision Critical, specializing in the analysis and understanding of "citizen markets" and the public commons. Its Global Monitor website contains over 20,000 published surveys.

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