Vision Critical

Vision Critical

November 05, 2009 08:01 ET

Vision Critical Expands Global Partner Program

Company offers the market's most widely used technology for online community panels to market research firms around the world.

NEW YORK, NEW YORK--(Marketwire - Nov. 5, 2009) - Integrated research and technology company Vision Critical has stepped up their partnership opportunities with market research firms around the world. The Global Partner Program gives partners the opportunity to license Sparq - Vision Critical's number one online research platform that's currently used by 25% of the world's top brands. In addition, the company's virtual shopping capabilities are also available to research and consulting partners.

"Our goal is to make our industry-leading panel technology available to as many global users as possible," says Andrew Reid, Vision Critical's Founder and President of Technology Solutions. "Partnerships are - and will continue to be - a key component in our long-term growth strategy."

The Global Partner Program is led by Brett Glover, Senior Vice President of Strategic Partnerships, and administered by a dedicated team that works completely separate from Vision Critical's research and client services group.

"Our Sparq technology has proven itself again and again as the top choice for developing and operating online research panels," says Glover. "We already work with many of the top global research companies and we look forward to building many new relationships."

Sparq is a best of breed web-based technology to build and manage community panels. The platform empowers researchers and their clients with the technology to engage and interact in a more meaningful way with customers, employees or any other target group. It's the market's leading technology for conducting quantitative and qualitative research in tightly-targeted respondent groups of any size. Virtual shopping lets clients quickly analyze consumer reactions as they browse a virtual retail shelf, window display or menu board.

About the Global Partner Program

Vision Critical's Global Partner Program provides research companies and consultants with access to the company's technology for online community research panels. The platform empowers researchers and their clients with the technology to engage and interact in a more meaningful way with customers, employees or any other target group. Vision Critical has offices across North America, Europe and Australia.

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