Vision Critical

Vision Critical

September 24, 2009 20:29 ET

Vision Critical Hires Ashley Grosse to Lead U.S. Public Affairs; Research Firm Advances Its Talent in Online Panels

Company's new head of U.S. Public Affairs practice to illuminate issues of the day by combining public opinion and the power of online panels

SAN FRANCISCO, CALIFORNIA--(Marketwire - Sept. 24, 2009) - Integrated research and technology company Vision Critical welcomes Ashley Grosse as Senior Vice President and Managing Director of U.S. Public Affairs for Angus Reid Strategies - the public affairs practice of Vision Critical. Grosse will be based in the company's San Francisco office. Vision Critical is a market leader in the deployment of online panels for market researchers. With 15 years of experience designing and directing studies on the U.S. electorate, Grosse brings expertise in developing and growing the U.S. presence of one of the fastest-growing technology companies in North America.

Ashley Grosse is an expert in survey methodology and has a PhD in political science. Her past experience includes directing the American National Election Studies - the U.S.'s largest and most celebrated survey on political attitudes. Prior to joining Vision Critical, Grosse was Vice President of YouGov Polimetrix's Special Projects Group, where she specialized in complex, large-scale public affairs research projects.

Grosse cites Vision Critical CEO Angus Reid and the company's innovative technology as the top two reasons for joining the team. "I like Angus; I respect him; he's a leader in the field. When he wanted to start a public affairs-based practice in the U.S., I wanted to be a part of that," says Grosse. "And the resources we have here are just tremendous, in terms of engaging people, interviewing them and representing public opinion. With our online panels, we can reach groups you can't reach in other ways and generate timely data to speak about the issues of the day."

"We're thrilled to have Ashley join our team," says Vision Critical CEO, Angus Reid. "She has a unique blend of analytical background and experience in online research that makes her exactly the right person for this job."

In addition to directing U.S. Public Affairs, Grosse will also be part of the Global Public Affairs team, helping to develop the company's public affairs capacity in Europe, Asia and beyond. "With our Global Monitor," says Grosse, "we can combine the power of our global panels and speak about issues where there's a global perspective. We're all connected in a way that we haven't been in the past."

About Angus Reid Strategies

Angus Reid Strategies is the public affairs practice of Vision Critical.

About Vision Critical

Vision Critical is a global research and technology company specializing in custom online panels, private communities, and innovative online methods. Vision Critical delivers both the technology and full service research to help clients build stronger connections with their customers using interactive surveys, discussion forums and 3D environments.

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