Vision Critical

Vision Critical

February 09, 2010 08:00 ET

Vision Critical Hires Former Ipsos VP: Rob Berger Joins Company as SVP of US Sales for Springboard America

TORONTO, ONTARIO--(Marketwire - Feb. 9, 2010) - The newest member of Vision Critical's senior leadership team comes with a wealth of experience in online market research and custom panels. Rob Berger joins the company as Senior Vice President of US Sales for Springboard America – Vision Critical's online research platform which enables hundreds of thousands of Americans to give their opinions on everything from politics to consumer products. Berger will be based out of the Toronto office.

"Rob's broad experience with online panels and fast-turnaround research is going to be a real asset for Springboard America and we're excited to have him on board," says Joe Giacobbe, Vision Critical's Executive Vice President of Global Panels and Operations. "Rob's dynamic approach and his dedication to client satisfaction will take us where we need to go."

Rob Berger has more than 15 years of experience in market research operations with 10 years specializing in online panels. Before joining Vision Critical, he led the sales team for Ipsos' global custom panel platform. In his new role, Berger will be working to expand Springboard America's share in online market research.

"I joined Vision Critical to take advantage of a dynamic and visionary market research company. What we're doing is unique to the industry," says Berger. "The RAMP (restricted access market panel) technology maintains panel integrity better than ever before. And the company's market-leading Sparq platform provides an engaging survey experience for respondents."

Springboard America is one of Vision Critical's three global panels, along with Angus Reid Forum and Springboard UK. The online panels are held to the highest standards of quality and engagement. Careful recruitment ensures representation across all demographic and psychographic segments of these populations and panel members pass through rigorous screening and a double opt-in process ensuring highly motivated and responsive members. Furthermore, these premier online survey platforms present respondents with highly visual, interactive and engaging surveys, ensuring that panel members provide thoughtful and reliable responses. Each survey employs the latest in quality control techniques to ensure data validity.

Vision Critical is one of the world's leading online market research companies and has delivered more than 300 global online panels. The company was recently commended for its high quality in an extensive three-year global measurement initiative for online panels.

About Vision Critical®

Vision Critical is a strategic interactive research company combining interactive technology, strategic researchers and global panels. We help companies reduce research costs while generating engaging and insightful relationships with consumers. Vision Critical uses a visual approach, panel technology and our own global panels to embrace markets with the click of a mouse. The company has offices across North America, Europe and Australia and a Global Partner Program that provides other research companies and consultants with access to our technology.

Angus Reid Public Opinion is the global public affairs practice of Vision Critical, specializing in the analysis and understanding of "citizen markets" and the public commons. Its Global Monitor website contains over 20,000 published surveys.

Contact Information