SOURCE: VistaPrint


January 07, 2010 08:55 ET

Vistaprint Gives Back to Fans With Social Media Sweepstakes

Company Launches Vistaprint Giveback Giveaway for Fans and Followers Across Social Networks

LEXINGTON, MA--(Marketwire - January 7, 2010) - Vistaprint USA, Incorporated, a wholly owned subsidiary of Vistaprint N.V. (NASDAQ: VPRT), the company that provides high-impact personalized products and services for small businesses and the home, today announced that it has partnered with Overdrive Interactive to launch the Vistaprint Giveback Giveaway. This sweepstakes will offer a number of great prizes including computers, electronics, gift cards and Vistaprint products.

"Over the past six months, we have seen our community grow exponentially among our social media profiles and we've gained a lot of knowledge through those interactions," said Trynka Shineman, chief marketing officer of Vistaprint North America. "The Vistaprint Giveback Giveaway is our way to say thank you to everyone that has interacted and connected with us on a very personal level. We have lined up some great prizes that will hopefully reward a lucky few already in our community and potentially bring new valuable members into our network."

To enter the contest, users can log onto to begin the registration process. Once on the site, entrants are offered two chances to enter and can enter once a day via an email address or Twitter account. Each entrant may enter once a day but is only eligible to win one daily prize which could be a Dell Mini Net Book, a one-year subscription to Vistaprint's email marketing services, Starbucks gift cards and other prizes, depending on the day. All entrants will also be automatically entered into the grand prize drawing for a MacBook Pro. A complete prize schedule and prize list is available at Winners of both the daily and grand prize will be selected with a random generator and will be posted at

To implement the sweepstakes, Vistaprint turned to Overdrive Interactive, a trendsetting agency, who has implemented dozens of successful social media campaigns for both national and local companies.

"We are thrilled to be able to assist Vistaprint in the launching of this interactive campaign," said CEO and Managing Partner of Overdrive Interactive, Harry Gold. "This campaign brings together a unique marriage of the prizes and the brand. Each one of them can be tied back to the core business and consumer customers that use Vistaprint's services."

Vistaprint offers customers convenience by providing products they can hold confidence in. Products include high-quality, low-cost printed products such as business cards, postcards, address labels, and banners; promotional apparel including hats and custom T-shirts; and marketing services such as websites, copywriting, email marketing, design and postcard mailing. Ordering products from Vistaprint is easy; customers just go online, 24 hours a day, design their products and order with the click of a mouse. Most products can be designed, ordered and received in as little as three business days.

About Overdrive Interactive

Overdrive Interactive is a full-service online marketing agency based in Boston that helps clients grow their business with engaging and measurable online media, social media and search engine marketing campaigns and services. The agency specializes in creating genuine consumer connections that help companies build their brands, generate leads and drive revenue. Overdrive serves organizations that are seeking a high level of accountability from their marketing firms and advertising investments. For more information, please visit

About Vistaprint

Vistaprint N.V. (NASDAQ: VPRT) provides more than 8 million small businesses and consumers annually with the easiest way to make an impression at the best price. With a unique business model supported by proprietary technologies, high-volume production facilities, and direct marketing expertise, Vistaprint offers a wide variety of products for both small businesses and the home. Options range from business cards, brochures and websites to invitations, thank you notes, calendars and more. A global company, Vistaprint employs more than 1,850 people, operates 20 localized websites and ships to more than 120 countries around the world. Vistaprint's broad range of products and services are easy to access online, 24 hours a day, at, and are satisfaction guaranteed.

Vistaprint and the Vistaprint logo are trademarks of Vistaprint N.V. or its subsidiaries. All other brand and product names appearing on this announcement may be trademarks or registered trademarks of their respective holders.

Contact Information