SOURCE: VistaPrint


November 19, 2009 08:55 ET

Vistaprint Helps Small Businesses Improve Their Search Rankings

New Online Search Profiles Help Local Businesses Get Noticed in Search Queries

VENLO, THE NETHERLANDS--(Marketwire - November 19, 2009) - Vistaprint N.V. (NASDAQ: VPRT), the company that provides high-impact personalized products and services for small businesses and the home, today announced that it has expanded its online marketing efforts for small businesses with the addition of Online Search Profiles. This product will equip small business owners who want to boost their Web presence efficiently and in a cost-effective manner. Vistaprint Online Search Profiles are simple to create and start at just $2.99 a month.

With no technical expertise required, Vistaprint's Online Search Profiles take minutes to create and are distributed to over 100 search engines including Google® Maps, Yahoo® Local and™. Consistent listing data entered into many trusted search engines helps increase a business' local online search ranking, potentially surpassing the listings of competing businesses. In addition to an increased online presence, business profiles are also published in a special Vistaprint directory for further exposure.

"The local search space is growing rapidly and is giving small businesses the ability to outrank the sites of their larger competitors. We have created a convenient tool that will help our customers gain more exposure in their local markets while staying within a budget," said Whitney Pegden, product marketing associate at Vistaprint. "We are confident customers will find value in using Online Search Profiles and the benefits will appear in the form of increased traffic to their business."

Customers who have built their small business website with Vistaprint receive benefits from automated enhancements that improve their search performance. A footer can be added to a Vistaprint-hosted website to help improve search rankings. Vistaprint's Online Search Profiles were built internally by Vistaprint's industry-leading software engineers and partnering with Localeze to submit the profile data to search engines. To get started with Online Search Profiles, visit

Vistaprint offers customers convenience by providing products they can hold confidence in. Products include high-quality and low-cost printed products such as custom postcards, return address stamp, moving announcements, pens, and Christmas cards; promotional apparel including hats and T-shirts; and marketing services such as websites, copywriting, email marketing, design and postcard mailing. Ordering products from Vistaprint is easy; customers just go online, 24 hours a day, design their products and order with the click of a mouse. Most products can be designed, ordered and received in as little as three business days.

About Vistaprint

Vistaprint N.V. (NASDAQ: VPRT) provides more than eight million small businesses and consumers annually with the easiest way to make an impression at the best price. With a unique business model supported by proprietary technologies, high-volume production facilities, and direct marketing expertise, Vistaprint offers a wide variety of products for both small businesses and the home. Options range from business cards, brochures and websites to invitations, thank you notes, calendars and more. A global company, Vistaprint employs more than 1,850 people, operates 20 localized websites and ships to more than 120 countries around the world. Vistaprint's broad range of products and services are easy to access online, 24 hours a day, at, and are satisfaction guaranteed.

Vistaprint and the Vistaprint logo are trademarks of Vistaprint N.V. or its subsidiaries. All other brand and product names appearing on this announcement may be trademarks or registered trademarks of their respective holders.

Contact Information